Senior Product Marketing Manager, Platform and Financial Services

Adyen•New York, NY

3d•Hybrid

About The Position

Adyen is the financial technology platform of choice for leading SaaS Platform businesses like, Toast, Lightspeed, Fresha and Zenoti. SaaS platforms are a key driver of growth for Adyen. As the Senior Product Marketing Manager for Platforms and Financial Services, you will play a critical role in shaping and communicating our embedded finance story to prospective SaaS platform partners. In this role, you will develop compelling product narratives, crafting clear, differentiated messaging for our embedded payments and financial services offerings, including capital, business accounts, and issuing. You will also lead content creation with a content-first approach across formats, from video and reports to whitepapers, while finding creative ways to reach and engage our audience. This role requires a deep understanding of platform partners and their customers. You will play a key part in building Adyen’s platforms narrative and thought leadership, with a focus on creating scalable content, developing co-marketing initiatives, and enabling our platform partners for success.

Requirements

7-10 years of experience in B2B product/partner/customer marketing, ideally within the fintech or SaaS sectors.
Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively.
A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges.
A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes.
Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively.
Proven track record of managing and executing global projects with measurable results.
Excellent communication skills, with the ability to simplify complex technical concepts for various audiences.
Self-motivated with a hands-on approach and the ability to meet deadlines.
Fluent in English, both written and spoken.

Responsibilities

Develop compelling product narratives — Craft clear, differentiated messaging for our embedded payments and financial services offerings, including capital, business accounts, and issuing.
Lead content creation — Drive a content-first approach across formats, from video and reports to whitepapers, while finding creative ways to reach and engage our audience.
Go-to-market playbooks: Equip commercial teams with ready-to-localize playbooks and campaigns tailored to priority target verticals.
Product launches: Lead strategic product launch programs end-to-end, driving progress by coordinating cross-functional workstreams and stakeholders.
Deeply understand our Platforms: Act as the voice of the platform customer by leveraging market research, competitive analysis, and regional insights to inform positioning and identify growth opportunities and tactics.
Demand generation: Develop and execute demand generation strategies that enable regional marketing teams to effectively capture and convert demand.
Creative, high-impact content: Produce a wide range of marketing materials, including video, case studies, whitepapers, and sales enablement.
Cross-functional collaboration: Partner closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution.