Senior Product Manager, Growth Marketing Platform

Instacart

1d•$158,000 - $199,500•Remote

About The Position

Instacart is seeking a Senior Product Manager to join the Marketing Experience team. This role will focus on building and owning the strategy and execution for Instacart’s growth marketing platform. This platform is the foundation for marketers to run efficient, optimized, and privacy-safe campaigns throughout the customer lifecycle. The product manager will be responsible for the unified marketing stack, including agentic CRM, marketer tooling, and end-to-end orchestration. This is a remote-friendly position across the US and Canada. The ideal candidate will partner closely with Engineering, Data Science/ML, Marketing, Design, and Analytics to transform how Instacart plans, executes, and measures growth marketing. The role involves driving a multi-half roadmap to improve marketing spend efficiency, accelerate tooling velocity, and unlock higher ROI. This position is ideal for someone who thrives in fast-paced, highly cross-functional environments and enjoys building scalable, AI-powered platforms.

Requirements

5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end.
Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML.
Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools.
Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement.
Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps.
Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience.

Nice To Haves

Led multi-quarter, cross-company initiatives focused on marketing transformation, platform unification, or large-scale growth programs.
Prior experience as a Growth PM optimizing lifecycle or performance marketing, including segmentation, journey orchestration, suppression, and attribution.
Experience building ML/AI or agentic features for marketer workflows; familiarity with LLMs, prompt orchestration, retrieval, evaluation, and safety/guardrails.
Systems thinking with the ability to model complex marketer workflows and translate them into scalable platform primitives and APIs.
Familiarity with the MarTech ecosystem (e.g., CDPs, ESPs/push providers, MMPs, feature flagging, experimentation platforms) and integration best practices.
Comfort operating in privacy- and compliance-centric environments, collaborating with Legal and Privacy on governance and data stewardship.

Responsibilities

Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement.
Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics.
Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails.
Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale.
Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time.
Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform.