Senior Product Marketing Manager, Platform Strategy

Ibotta•Denver, CO

1d•$123,000 - $143,000•Hybrid

About The Position

Ibotta is seeking a Senior Product Marketing Manager, Platform Strategy to join their innovative team. This role will own the commercial story of the Ibotta Performance Network (IPN), building the messaging architecture that Sales, Sales Enablement, and Demand Generation rely on. The position is central to Ibotta's repositioning from a consumer cashback app to a performance network, shaping market understanding of Ibotta as a differentiated growth platform for brands, retailers, and publishers. This is a platform-level role requiring the ability to synthesize complexity across an interconnected ecosystem and translate it into a clear, compelling, and credible commercial story. The position is located in Denver, Colorado, as a hybrid role requiring 3 days in the office per week. Candidates must live in the United States, and a relocation bonus will be offered to assist with moving to Denver.

Requirements

8+ years of overall professional experience, with at least 4 years in Product Marketing, Brand Strategy, or Commercial Strategy roles.
Experience in adtech, retail media, or performance marketing required — candidates with backgrounds at DSPs, SSPs, retail media networks, or performance marketing platforms will be prioritized.
CPG experience required — either working at a CPG company or working closely with CPG clients. Deep understanding of how large CPG organizations buy, budget, and evaluate marketing platforms is essential for this role
Demonstrated ability to build platform-level positioning and narrative — not just feature-level PMM. Experience at a network, marketplace, or B2B2C company is strongly preferred.
Exceptional written communication skills — this role requires someone who can write real, strategic prose, not just deck bullets. Writing samples will be requested.
Experience building or owning messaging governance systems and commercial asset libraries.
Proven ability to synthesize across complex, interconnected product capabilities and translate that complexity into a unified commercial story.
Experience with competitive intelligence, market positioning, and VOC programs
Ability to distill highly technical platform and data capabilities into clear, persuasive narratives for C-suite and brand decision-maker audiences.
Comfortable operating in a fast-paced, high-growth environment with significant organizational change.
Bachelor's degree or equivalent experience required.

Responsibilities

Develop and maintain the IPN master narrative — the foundational commercial story that every PMM, seller, and marketer at Ibotta pulls from
Build and own the messaging architecture that defines how Ibotta describes itself across every commercial context — from top-level platform positioning down to capability-level claims
Own messaging governance — ensuring that Sales, SE, Demand Gen, and other functions operate within approved positioning and that commercial content reflects what PMM has approved as true
Define and evolve Ibotta's differentiation story against retail media networks, cashback alternatives, and in-house retailer programs
Own the unified data narrative — connecting Ibotta's publisher data, audience intelligence, measurement capabilities, and AI positioning into one coherent commercial story
Build and run a competitive intelligence program — monitoring the retail media and promotions landscape and translating competitive moves into positioning responses
Own the VOC program — synthesizing market, field, and customer intelligence into a quarterly narrative brief that keeps Ibotta's positioning grounded in market reality
Develop strategic sales narratives for enterprise-level commercial conversations
Support executive and investor-facing storytelling in partnership with the Head of Product Marketing
Maintain the commercial source-of-truth asset library — the core set of approved assets the field and marketing teams rely on
Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere