Senior Product (Marketing) Manager, Patient Marketing Lead

United Therapeutics•Rtp, NC

1d•Hybrid

About The Position

This role is for a Senior Product Manager at United Therapeutics, focusing on patient marketing for serious, rare diseases. The individual will shape how patients discover, access, and engage with transformative therapies by developing thoughtful strategy, sharp execution, and genuine compassion for patient marketing programs. The role involves owning patient launch initiatives end-to-end, collaborating with cross-functional partners, and turning insights into impactful marketing. The position requires both big-picture thinking and hands-on execution, thriving in a fast-moving environment, and contributing to something larger than the brand. United Therapeutics is hiring two distinct Patient Marketing leads, one for the Ralinepag marketing team and another for the Tyvaso IPF marketing team. The Sr Product Manager will contribute to developing patient strategy, proposing, developing, and executing patient initiatives to achieve brand goals for commercialized products.

Requirements

8+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree or 6+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree or 3+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree
6+ years of experience in patient marketing and/or HCP marketing
Experience with digital tactics such as social, web, and paid media
Experience with CRM development, execution and measurement
Excels in a fast-paced environment and possesses strong organizational skills and ability to multi-task
Self-motivated, willing to work independently, and prioritize tasks
Develops collaborative relationships with internal and external partners
Seeks to lead and deliver initiatives
Proficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)

Nice To Haves

Master’s Degree in a related field
Doctor of Pharmacy (PharmD)
2+ years of experience in product launches in pharmaceutical, biotech, or medical device sales
3+ years of experience in pharmaceutical, biotech, or medical device sales
Experience working with patient organizations

Responsibilities

Lead large, complex, and cross-functional marketing initiatives and tactics for assigned projects targeting patients and caregivers.
Lead complex, multi-faceted tactics through conception, development, review, production, and dissemination.
Own relationships with agency and internal partners ensuring strategic alignment in delivering assigned patient tactics.
Inform the development of annual patient marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead to help establish the brand’s patient strategy, messaging, and positioning.
Inform the development and maintenance of annual patient budget/scope of work (SOW) by vendor, as well as developing and overseeing needs assessment forms (NAF), contracts, and individual project budgets and timelines.
Assist with identifying strategic objectives for market research, target audience, and key learnings needed; assist with developing screeners, discussion guides, and stimuli for quant, qual, and advisory board initiatives to surface actionable patient insights.
Manage promotional review board (PRB) discussions for patient-facing assets, negotiate solutions, and address the impact of strategy and key messaging based on PRB suggested changes.
Develop foundational core patient launch assets (patient brochures, caregiver resources, digital content, etc.) and partner with sales training as the patient or disease state expert to ensure optimal rollout and execution of all patient-facing and field-based initiatives.
Partner with marketing team members responsible for digital patient tactics (UT digital transformation team)—including social, web, paid media, and CRM—to ensure strategic alignment and execution across all channels.
Assist in the determination and tracking of key performance indicators (KPI) for owned patient tactics and initiatives.
Establish relationships with key HCPs within our target audiences to maintain understanding of issues and opportunities impacting assigned brand(s) and inform patient strategies and tactics.
Partner with key UT stakeholders to ensure understanding and alignment throughout the patient journey (UT Cares, market access, patient advocacy, etc.).
Demonstrate expertise and continuous learning in disease state, product portfolio, competitors, and payer landscape via clinical study publications, posters, KOL visits, and patient events.
Communicate effectively with all stakeholders to ensure consistent alignment on all projects.
Perform other duties as assigned.