Senior Product Manager, Patient Marketing

Sanofi•Cambridge, MA

1d•$122,250 - $176,583•Hybrid

About The Position

Sanofi Rare Diseases is modernizing its 30+ year business model to deliver new therapies and maintain its leadership position. This role is crucial in driving a personalized, optimized patient experience and improving patient outcomes. Sanofi is an innovative global healthcare company focused on transforming lives for people with immune challenges, rare diseases, blood disorders, cancers, and neurological disorders. The team works together across R&D to sales, revolutionizing treatments and connecting communities, chasing scientific miracles to make a real impact. In Specialty Care, you’ll help deliver breakthrough treatments for patients with high unmet needs.

Requirements

5+ years of key relevant experience
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Experience working in large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
Digital-forward mindset.
Bachelor’s degree required.
Ability to travel 25% within the US.

Responsibilities

Drive development and execution of omnichannel patient campaigns, including digital, social, CRM.
Develop patient education materials, including decks and leave-behinds.
Play a key role in launch planning and execution, ensuring strong patient marketing readiness.
Identify and execute on new opportunities to expand reach and impact.
Make key decisions related to the area of focus/expertise.
Understand patient unmet needs regarding engagement and deep understanding of CareConnect PSS.
Collaborate cross-functionally to align objectives to brand strategy.
Continuously optimize and identify new ways to improve customer engagement and education of disease and product.
Establish clear objectives and metrics to measure total customer value and partner with analytics teams to track KPIs, performance analytics, and ROI by channel.
Drive development of supporting materials to accompany patient education programs.