Senior Product Marketing Manager-Observability

Hewlett Packard Enterprise•San Jose, CA

10h•Remote

About The Position

As a Senior Product Marketing Manager at HPE OpsRamp, you will play a pivotal role in driving go-to-market strategies, crafting compelling messaging, and enabling sales teams to effectively position our solutions. You will act as the bridge between product management, sales, customer success, and marketing, ensuring our solutions resonate with target audiences and solve real-world challenges faced by IT operations teams globally. This role combines strategic thinking with execution, requiring you to collaborate across teams. This is a remote teleworker role.

Requirements

BA or BS in Marketing or related field
7+ years of product marketing experience in one or more of the following domains: infrastructure monitoring, application performance monitoring (APM), cloud-native observability, or AIOps.
Strong understanding of hybrid IT environments, observability tools, and AI-driven solutions for IT operations.
Proven track record of developing go-to-market strategies and crafting compelling product narratives.
Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams.
Acknowledged mastery of marketing principles, practices, tactics and tools.
Ability to manage advertising/direct marketing/ research vendors.
In-depth understanding of the industry, offering categories and company offerings/ strategy.
Strong project and budget management skills.
Excellent written/oral communications.
Strong analytical skills.
Excellent interpersonal skills.
Ability to build, manage and influence virtual teams.
Exceptional negotiating skills.
Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.
Strong influencing and consensus-building skills.
Conflict-resolution skills.

Nice To Haves

MBA preferred

Responsibilities

Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solutions in infrastructure monitoring, cloud-native observability, and AIOps.
Create and maintain messaging frameworks tailored to target personas, industries, and use cases.
Define and execute go-to-market strategies for existing and new product offerings.
Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives.
Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, and blogs.
Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars.
Conduct market research to identify trends, customer pain points, and competitive insights.
Translate research findings into actionable recommendations for product positioning and differentiation.
Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides.
Partner with sales teams to ensure they are equipped to effectively communicate product value to customers.
Work closely with customer success teams to identify and showcase customer success stories.
Leverage customer feedback to refine messaging and influence product roadmap decisions.

Benefits

Health & Wellbeing: comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development: investment in your career because the better you are, the better we all are. Specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion: unconditionally inclusive in the way we work and celebrate individual uniqueness. Varied backgrounds are valued and succeed here. Flexibility to manage our work and personal needs.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume