Senior Product Marketing Manager, Measurement and Performance

StackAdapt

5d•CA$100,000 - CA$137,500•Remote

About The Position

StackAdapt is seeking a Senior Product Marketing Manager to lead go-to-market initiatives for its Measurement and Performance solutions. This role involves bridging the gap between complex advertising measurement capabilities and programmatic media buying by redefining the positioning of StackAdapt’s solutions, which include attribution, analytics, reporting, optimization insights, and data-driven performance measurement. The successful candidate will drive adoption by translating measurement methodologies and technical product capabilities into compelling narratives for adtech, agency, and media buyer audiences. StackAdapt is a remote-first company, open to candidates located anywhere in Canada. This role reports into the Director of Product Marketing.

Requirements

6–8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing focused on measurement, analytics, attribution, reporting, or performance products within adtech, martech, B2B SaaS, or adjacent technology environments.
Direct Measurement or Analytics Product Experience: Deep domain expertise gained from working directly on measurement, attribution, analytics, reporting, business intelligence, advertising intelligence, or performance marketing products.
Advanced Positioning Capabilities: Demonstrated capability to translate complex technical concepts (measurement frameworks, attribution models, analytics platforms, data signals, reporting infrastructure) into clear business value (campaign optimization, ROI, performance outcomes, and advertiser growth).
Advertising Measurement Expertise: Hands-on experience bringing measurement, analytics, attribution, or optimization solutions to market, with a strong understanding of how advertisers evaluate campaign effectiveness across digital channels.
Commercial Enablement Architecture: Proven portfolio of creating structured sales plays, commercial discovery frameworks, competitive battlecards, and customer-facing narratives that improve seller confidence, simplify complex measurement conversations, and drive product adoption.
Adtech & Programmatic Learning Agility: Familiarity with programmatic advertising, digital media, or advertising technology—or demonstrated ability to quickly learn complex advertising ecosystems and translate technical concepts into customer value.

Nice To Haves

Direct professional experience working within a Demand Side Platform (DSP), advertising technology company, measurement provider, or programmatic advertising agency environment.
Previous experience with the StackAdapt platform.
Experience launching or scaling measurement, attribution, analytics, or reporting solutions within a digital advertising ecosystem.
Advanced proficiency in integrating generative AI tools into research, analysis, and content development processes.

Responsibilities

Develop and execute the global GTM strategy for StackAdapt’s measurement and performance solutions.
Establish differentiated positioning that highlights how StackAdapt helps advertisers understand campaign impact, optimize media investments, and demonstrate measurable business outcomes.
Act as the strategic PMM partner, collaborating closely with Product, Advertising Technologies, Client Services, Data & Analytics, and Sales teams to drive alignment and business impact.
Synthesize complex measurement capabilities, product roadmaps, and customer insights into a cohesive measurement narrative that resonates across advertisers, agencies, and internal teams.
Collaborate closely with commercial teams to bridge technical product knowledge gaps.
Author actionable sales plays, client-facing pitch decks, competitive battlecards, and objection-handling guides that empower teams to confidently communicate the value of StackAdapt’s measurement solutions.
Maintain a deep understanding of advertising measurement trends, attribution methodologies, privacy changes, and competitive capabilities across the adtech ecosystem.
Deliver continuous insights that help clearly define and highlight StackAdapt’s unique value within the broader measurement and performance landscape.
Gather rigorous feedback from clients and internal commercial teams to identify measurement challenges, reporting needs, customer journey insights, and emerging trends.
Partner closely with Product, AdTech, and Data & Analytics teams to translate customer insights into stronger positioning, product recommendations, and future roadmap opportunities.
Proactively use generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate research and asset creation, and scale global enablement collateral.
Establish, monitor, and report on commercial adoption, product adoption, customer engagement, and business impact.
Measure success through improved internal enablement, stronger customer adoption, and increased confidence in how StackAdapt's measurement capabilities are positioned throughout the buyer journey.

Benefits

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!