Senior Performance Marketing Manager

NewsBreak•Mountain View, CA

1d•Remote

About The Position

NewsBreak is seeking a Senior Performance Marketing Manager to join their team. NewsBreak is a Content Intelligence platform with over 40 million monthly active users, delivering personalized local news powered by AI and advanced adtech. The company is recognized by Fast Company and is Great Place to Work® certified. They are committed to a high-growth trajectory and are looking for passionate individuals to join their mission of building the infrastructure layer for content intelligence.

Requirements

7+ years in app UA, having independently run $30M+ per year.
Ability to answer: “Given a system that reallocates budget automatically, how do you stop it from moving spend toward zero-incrementality inventory?”
Experience cutting spend that looked good in the dashboard but wasn't incremental.
Experience designing own experiments, including power calculations and stopping rules.
Managed 4+ people, including at least one non-buying function (analytics, creative, or engineering).
Knowledge of the Meta interface is table stakes.

Responsibilities

Cross-channel budget reallocation grounded in incrementality
Standardizing how angles get tested, including pre-registered sample sizes and power calculations, success criteria and stopping rules set before launch, a consistent control, a structured test log, and strict separation of message tests from creative tests.
Guardrails and supervision for the agentic bidding system, including approval thresholds, audit logs, rollback, enforced holdouts, and determining when to trust it versus intervene.
Rollout of geo-tiered bidding.
Extracting platform support, including rep support, lift studies, and alpha access.
Rebalancing the team to ensure efficient use of resources, as nearly half of the team still performs work that platforms have automated.