Senior Product Marketing Manager, Literacy
About The Position
The Senior Product Marketing Manager, Literacy plays a key role in developing and executing go-to-market initiatives that support the success of Curriculum Associates’ core and supplemental literacy portfolio, both nationally and in key adoption states adoptions. This role owns the execution of product-level marketing plans, messaging, and launch tactics, ensuring literacy products are clearly positioned and effectively supported in market. Reporting to the Associate Vice President of Product Marketing – Literacy, this role partners closely with cross-functional teams to translate product marketing strategy into high-quality, actionable deliverables that drive successful launches and sustained adoption.
Requirements
- Ability to translate direction and priorities into clear, well-executed marketing deliverables
- Strong analytical and problem-solving skills to inform decisions and improve marketing effectiveness
- Strong organizational and project management capabilities, with the ability to prioritize and manage multiple initiatives effectively
- Clear and effective written and verbal communication skills, with the ability to create compelling content and collaborate with diverse partners
- Knowledge of the K–12 literacy curriculum market and classroom instruction
- Commitment to education and improving learning experiences through high-quality literacy solutions
- Demonstrated success executing product marketing initiatives that drive awareness, adoption, and growth
- 5+ years of experience in K–12 core curriculum product marketing within educational publishing or education technology
- Experience working cross-functionally with Product, Marketing, Sales, and Service teams
- Bachelor’s degree required
- Bilingual in English and Spanish preferred
Nice To Haves
- master’s degree preferred
Responsibilities
- Partner with the Associate Vice President of Product Marketing – Literacy and peers to execute product marketing plans for core and supplemental literacy products
- Collaborate on the development of product positioning, messaging, value propositions, and competitive differentiation for assigned literacy offerings
- Conduct market and competitive research, including attending events and participating in customer ride-alongs, to identify trends, risks, and opportunities that inform messaging and go-to-market decisions
- Gather and synthesize insights from cross-functional stakeholders to refine product narratives and support successful launches
- Collaborate with Product Development to ensure marketing materials accurately reflect product capabilities and educator needs
- Create and deliver high-quality marketing assets and playbooks, including print collateral, thought leadership content, and digital assets for use across multiple channels
- Execute go-to-market plans for new and existing literacy products, ensuring readiness and alignment across Sales, Regional Marketing, Enablement, and Service teams
- Support key state curriculum adoption efforts by contributing market insights, competitive analyses, and messaging guidance in partnership with Regional Marketing, Sales, and Service teams
- Build and maintain strong working relationships with key stakeholders, including Sales teams, implementation partners, authors, advisors, and industry partners
- Track success metrics to refine product messaging, positioning, go-to-market tactics, and campaign effectiveness
Benefits
- medical, dental, vision, and basic life insurance
- 401k plan and receive an employer match
- flexible vacation and sick policy
- twelve paid holidays
- winter office closure between Christmas and New Year's
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What This Job Offers
Job Type
Full-time
Career Level
Senior
