Senior Product Marketing Manager, KYA

Socure • Carson City, NV

2d

About The Position

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
The Senior Product Marketing Manager for know-your-agent (KYA) products will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure’s workforce-focused solutions.
This role partners closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans.
The Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on our newly built KYA product.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in fraud or identity verification.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and market trends.
• Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
• Deep understanding of product marketing, go-to-market strategies, and sales enablement.
• Collaboration and relationship-building skills across cross-functional teams.
• Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
• Experience with fraud, identity, or related field is required with an preference for building 0-1 products

Responsibilities

• Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market.
• Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
• Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields.
• Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
• Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact.
• Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
• Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees