Senior Product Marketing Manager, GTM (Qualified)

Salesforce•Chicago, CA

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Qualified is the B2B agentic marketing platform for Salesforce customers, and we're looking for a Sr. Manager of Product Marketing to help us win in one of the most exciting and fast-moving moments in company history. Qualified is part of AI Labs, Salesforce's new innovation team built to develop and scale AI-native technologies at startup speed — leveraging the full power of Salesforce. Alongside sister companies like Fin and Regrello, Qualified operates with the agility of a startup, while plugging into one of the world's largest enterprise go-to-market engines, bringing the agentic enterprise vision to life for Salesforce's customers. With our product, Piper the #1 SDR Agent, now an official part of the Salesforce family, we need a sharp, versatile PMM who can do it all, from supporting product launches, to delivering our message at events, to sharpening our cross-cloud positioning. This is a true jack-of-all-trades role. You'll sit at the intersection of Sales, Product, Customer Success, and Marketing, and your work will directly impact how thousands of Salesforce sellers understand and sell Qualified.

Requirements

5–8 years of product marketing experience, ideally in B2B SaaS; experience at a Salesforce ISV or within the Salesforce ecosystem is a strong plus
Proven track record driving success in a role that spans product positioning & messaging or sales enablement
Deep familiarity with the Salesforce ecosystem (Agentforce, Sales Cloud, Marketing Cloud, or similar) and comfort navigating technical positioning, especially with AI agents
Strong written communicator who can translate complex concepts into crisp narratives for sellers, customers, and executive audiences
Background in competitive intelligence / competitive strategy a plus
Highly collaborative — you'll work cross-functionally with Sales, Sales Programs, Product, Success, Demand Gen, and Product on a daily basis
Comfortable operating in a fast-moving, post-acquisition environment with shifting priorities and lots of ambiguity

Responsibilities

Support product marketing leadership in defining the relationship between Qualified, Piper and the broader Salesforce ecosystem — clearly answering the questions that come up daily in the field
Develop enterprise-ready positioning assets that address long-term roadmap, architectural relationships, and integration vision (Data Cloud, MCP, Service Cloud, Agentforce Agents etc.)
Become a strong expert on competitive positioning within the Salesforce ecosystem, with a strong POV on how Qualified wins better together with Salesforce's own solutions
Collaborate with cross-product marketing and GTM leadership to keep positioning sharp as the product and integration story evolves
Drive cross-cloud positioning enablement programs in partnership with Sales Enablement, Sales Leadership, and Product Marketing
Lead product marketing workstreams for flagship events (e.g., Dreamforce), coordinating slides, demos, production, and legal review across session content
Partner with onsite staff and demo teams to ensure consistent narrative and positioning at every touchpoint
Drive post-event enablement follow-through, translating event narrative into lasting field-ready assets
Support go-to-market planning and execution for Piper product releases — from positioning through launch readiness, timing, and cross-functional rollout
Partner with Product and Product Management to translate roadmap into clear, sellable launch narratives and timelines
Build and run launch tiering frameworks, aligning scope and investment to the size and impact of each release