Senior Product Manager, GTM Strategist

Cloudflare•San Francisco, CA

2d•Hybrid

About The Position

This role will drive the solution to the challenge of knowing who's human, who's an agent, and who's a malicious actor, which is core to Cloudflare's strategy and a primary value sold to customers. It's described as the next generation of product marketing, built for a technical product and rebuilt as a part of the Product team. Product Managers at Cloudflare are the first sellers and own their own launches, content, and enablement. This role will be deeply involved in R&D as well as in the field, driving customer conversations, understanding what resonates, and translating that into enablement, materials, and programs for the entire field. The credibility for this role comes from carrying the pitch directly. The position will work directly with the Director of Product and across other Product Managers. As a member of the product team, the work in the field will shape the strategy and narrative, owning how far and fast the story travels and how well the field can carry it independently.

Requirements

Deep enough understanding of technology to earn a room's trust.
Ability to explain or learn to explain how browser automation differs from a headless browser or a credential-stuffing run, where TLS fingerprinting and JavaScript challenges and ML scoring fit into a layered defense, and where security, user experience, and privacy trade off against each other.
Experience in Product or Product Marketing with a desire for more customer interaction, technical depth, and ownership of field success.
Experience selling or evangelizing technical products to customers, understanding that a message is only true once it survives contact with a skeptical buyer.
Ability to make a complicated idea land with both practitioners and executives in writing, on a call, or on stage, without oversimplifying.
Proven ability to build training, playbooks, or programs that improve a team's performance in a difficult area, taking pride in the team's success.
Ability to go deep on one area and make it excellent.
Ability to build a demo independently.
Comfort with AI harnesses or Python, JavaScript, or Bash to stand up a concept.

Nice To Haves

Experience selling, marketing, or evangelizing bot management, anti-fraud, or application security.
Familiarity with Cloudflare's broader platform (WAF, CDN, Zero Trust, Workers) and how Bot Management integrates.
Hands-on experience deploying Bot Management, Turnstile, or similar in production.
A track record of establishing field enablement or subject-matter-expert programs from scratch.

Responsibilities

Own the field's ability to win by building enablement that allows any account team to lead conversations about agents, bots, attackers, or fraud, end-to-end. This includes training, playbooks, battlecards, demo environments, proof-of-concept guides, competitive intelligence, and certification.
Be measured by how capable the entire field becomes and by how much product experts are freed up to build rather than sell.
Carry the pitch as a member of the Product team, joining and driving real customer calls to ensure enablement is grounded in what works.
Stand up and orchestrate a bench of field subject-matter experts to scale the effort beyond one person.
Amplify the story by extending and evolving engaging material into assets the field can use independently, and producing new material of similar caliber.

Benefits

Equity
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave