Senior Product Marketing Manager, Global Marketing Solutions

Planet•Arlington, VA

17h•$127,000 - $158,700•Hybrid

About The Position

Planet designs, builds, and operates the largest constellation of imaging satellites in history, delivering an unprecedented dataset of empirical information via a cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. As both a space and data company, Planet's data is used globally to develop new technologies, drive revenue, power research, and solve tough obstacles. The office is a mix of experts from various domains, with a people-centric approach to culture and community, preparing the company for growth. Planet is a global company with remote employees and offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands. This role focuses on leading marketing for Planet's Global Monitoring Solutions, serving defense, intelligence, and government customers who need to understand changes across large areas over time. The position requires a deep understanding of the mission and the users (intelligence analysts, operations managers, senior political and military leadership) to shape messaging and inform the product roadmap. The role involves close partnership with Industry Marketing, Product, Sales, and Enablement, translating between technology and mission. This is a full-time, hybrid role requiring 3 days per week in the San Francisco or Washington, D.C. office.

Requirements

6+ years of relevant product marketing experience with a Bachelor's degree (or equivalent experience) in B2G or B2B categories.
Strong understanding of how government and defense customers evaluate, procure, and decide.
Track record of engaging hard-to-reach buyers with modern storytelling (video, customer-led narrative, formats built for current content consumption).
Ability to tell a compelling story within the constraints of the government and defense market.
An AI-native builder mindset; actively leverage AI tools in day-to-day workflow for messaging, solutions, and execution.
Track record positioning and marketing B2B/enterprise products, specifically bringing zero-to-one AI or highly technical SaaS products to market.
Experience partnering with product, sales, and executive stakeholders and communicating across leadership.
Excellent organizational skills.
Self-starter with ability to collaborate across departments.

Nice To Haves

Direct experience with maritime domain awareness, ISR, GEOINT, or persistent monitoring mission areas.
Proven ability to articulate complex technological futures and translate them into deeply penetrating product-market fit.
Experience working with international sales teams.
Geospatial expertise.

Responsibilities

Own the marketing plan for solutions already in the market, and lead strategy and launch for new ones, partnering with Marketing, Sales, and Enablement across the lifecycle.
Develop the value proposition, messaging frameworks, and ICPs that align GTM teams and speak to customers in language they can relate to.
Show how solutions fit together and connect to the rest of Planet, maintaining clarity as the portfolio grows.
Continuously assess and improve positioning, campaigns, content, and sales effectiveness in close partnership with GTM teams.
Work with Product, bringing customer, competitive, and market insight to sharpen how Planet competes.
Build deep knowledge of the portfolio (analysis production and delivery, integration paths, roadmap) to explain it clearly to customer-facing teams.
Maintain a library of product assets (solution briefs, pitch decks, battlecards, objection handling, customer vignettes, narrative-driven collateral) that are current, compelling, and usable for customer-facing teams.