Senior Product Marketing Manager, Expansion & Growth

Cambium Learning Group

1d•Remote

About The Position

Lexia is seeking a Senior Product Marketing Manager, Expansion & Growth to lead strategic go-to-market initiatives aimed at expanding Lexia's presence in existing accounts and securing competitive wins. This role requires a long-term, enterprise-level growth mindset, aligning with company financial priorities and market conditions. The position is remote and requires the candidate to work and reside within the US. The Product Marketing Manager will be responsible for developing and executing strategies that drive account penetration, cross-sell, upsell, and competitive displacement, operating with a high degree of autonomy and executive-level judgment. Key contributions include shaping market strategy (TAM assessment, segmentation, targeting), driving expansion plays, enabling sales teams with necessary tools and best practices, and partnering with cross-functional teams (Marketing, Sales, Customer Success, Product, Research) to ensure continued value delivery and accelerated adoption of solutions. This role is suited for a marketer passionate about strategy and execution, influencing at various organizational levels, and utilizing insights and competitive intelligence to achieve market success.

Requirements

Bachelor’s degree in marketing, communications, business, or related field; advanced degree preferred.
7–10 years of product marketing or go-to-market experience (K12 edtech preferred, but not required) with demonstrated progressive responsibility and leadership.
Proven success in driving expansion, cross-sell/upsell, and competitive displacement strategies impacting multiple functions and long-term plans.
Exceptional understanding of TAM analysis, account segmentation, and market penetration strategies applied in complex, ambiguous environments.
Demonstrated ability to develop compelling product positioning that resonates with decision-makers and practitioners, including senior and executive audiences.
Experience working closely with Sales and Customer Success to execute joint growth initiatives, requiring influence, negotiation, and alignment.
Excellent communication and presentation skills, with the ability to influence across teams and stakeholders and command attention during challenging discussions.
Excellent deductive skills with experience tracking growth KPIs and turning insights into action unsupervised and with limited oversight.
Proficiency with Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams, and familiarity with project management or sales enablement tools used to drive efficiency and scale across functions.

Nice To Haves

Pragmatic Marketing Certification or equivalent certification preferred but not required.

Responsibilities

Promote go-to-market strategies focused on expansion, cross-sell, upsell, and competitive displacement, acting as a subject-matter expert and strategic advisor.
Partner with Strategic Marketing Program teams, Sales, and Customer Success to design and execute account growth campaigns that maximize penetration in priority accounts, influencing direction without direct authority.
Lead TAM and segmentation analysis for GTM initiatives to identify untapped opportunities and shape targeting strategies, requiring in-depth evaluation of complex and variable data.
Develop differentiated product positioning and messaging that highlight Lexia’s value in comparative scenarios with executive presence and confidence.
Build sales enablement assets (playbooks, battlecards, messaging frameworks, presentations) to support growth and competitive wins, setting standards for scalable execution.
Gather and synthesize market, customer, and competitor insights to inform strategic decisions and tactical plays, considering broader external and organizational factors.
Track and report KPIs measuring impact on bookings, account expansion, and competitive win rates, translating insights into recommendations for senior management.
Lead training sessions and enablement workshops to align internal teams around account growth and competitive strategy across diverse audiences and job levels.
Collaborate with product and research teams to ensure marketing strategy reflects evolving customer needs and market dynamics, proactively identifying opportunities for improvement.