Senior Growth Marketing Manager

Boostability•Lehi, UT

21h•Hybrid

About The Position

We’re looking for a Senior Growth Marketing Manager who can take marketing strategy and turn it into measurable business growth. You will be responsible for developing and executing integrated go-to-market (GTM), account-based marketing (ABM), and demand generation initiatives that generate qualified demand, strengthen pipeline, and support revenue growth. This is a hands-on, senior individual contributor role that requires a balance of strategic thinking, campaign ownership, analytical skills, and cross-functional collaboration. You will work closely with Sales, Business Development, Revenue Operations, and Marketing teams to develop targeted programs, optimize campaign performance, and ensure marketing efforts are aligned with business and revenue objectives. You will own campaigns from strategy and audience definition through execution, optimization, measurement, and reporting. You will also support strategic partner marketing, vertical-specific programs, events, and other growth initiatives designed to expand Boostability’s reach and create new business opportunities.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent professional experience
5+ years of progressive B2B marketing experience
2+ years of direct experience in growth marketing, demand generation, ABM, or go-to-market campaign execution
Demonstrated experience developing and executing integrated, multi-channel marketing campaigns
Hands-on experience with ABM strategies, including account targeting, audience segmentation, campaign development, sales alignment, and performance measurement
Strong understanding of B2B demand generation, lead management, buyer journeys, funnel conversion, and pipeline development
Proficiency in Google Analytics, Google Tag Manager, and third-party tracking and analytics platforms
Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems
Experience with paid advertising platforms such as Google Ads, LinkedIn Ads, Meta Ads, or similar platforms
Experience with reporting and dashboard tools used to measure funnel, campaign, and pipeline performance
Strong project management skills with the ability to manage multiple complex initiatives simultaneously
Strong written and verbal communication skills, including the ability to communicate with senior leadership and cross-functional stakeholders
Strong analytical, problem-solving, and decision-making skills with the ability to translate data into actionable recommendations
Exceptional attention to detail with the ability to move comfortably between strategic planning and hands-on execution
Demonstrated ability to lead projects, influence cross-functional teams, and mentor or support team members
Experience with project management and collaboration tools such as Asana, Monday.com, Slack, or similar platforms
Ability to collaborate cross-functionally and serve as a strategic marketing partner to Sales, Business Development, Revenue Operations, and Marketing

Responsibilities

Develop and execute integrated go-to-market, demand generation, and growth marketing campaigns across email, paid media, web, content, events, and other channels
Develop and execute account-based marketing (ABM) programs across 1:1, 1, and 1 account strategies
Partner with Sales, Business Development, and Revenue Operations to define target accounts, personas, campaign priorities, and pipeline goals
Build vertical-specific marketing programs based on target audiences, customer pain points, market opportunities, and competitive positioning
Own campaigns end-to-end, from strategy and audience definition through launch, optimization, measurement, and pipeline contribution
Develop campaign briefs outlining target audiences, messaging, offers, channel strategy, sales alignment, and success metrics
Identify opportunities to improve lead volume, lead quality, conversion rates, account engagement, and pipeline contribution
Develop segmented campaigns based on persona, industry, account tier, buying stage, and engagement activity
Identify account and buyer signals and translate them into actionable marketing and sales opportunities
Develop and coordinate co-marketing campaigns, co-branded assets, webinars, events, and lead generation programs with strategic partners
Support Sales and Business Development with prospecting campaigns, lead nurturing, opportunity progression, and sales enablement materials
Coordinate deliverables across shared services teams including web, creative, content, marketing operations, and paid media
Sequence, prioritize, and track work across multiple concurrent campaigns and initiatives to ensure timely execution
Support event and field marketing initiatives, including pre-event, during-event, and post-event campaigns designed to maximize engagement and pipeline opportunities
Lead or facilitate regular Marketing, Sales, and Business Development alignment meetings to review campaign performance, pipeline, priorities, and upcoming initiatives
Monitor and manage key performance metrics including MQL volume, qualified pipeline, conversion rates, cost per lead, customer acquisition cost, account engagement, campaign/channel performance, and ROI
Build and maintain dashboards and reporting that provide Marketing, Sales, and leadership with visibility into campaign performance and pipeline contribution
Provide regular reporting on results, risks, insights, and recommended adjustments
Continuously test and optimize audiences, messaging, channels, offers, and campaign tactics based on performance data
Ensure consistency across marketing and sales messaging, positioning, and materials
Collaborate effectively within a shared-services, matrixed environment
Stay current on trends and best practices in growth marketing, ABM, demand generation, analytics, attribution, and campaign optimization