Senior Product Marketing Manager, Growth

Function Health•Canada, KS

About The Position

We are seeking a creative and passionate Sr. PMM to join our team. As a PMM at Function, you’ll be part of a team that’s dedicated to using technology to improve healthcare. You’ll work on a cutting-edge platform that enables our members to access their health data in real-time, and you’ll be challenged to make a difference in people’s lives. You will work with our product and engineering teams to create scalable and robust solutions that are user-friendly and highly secure. The ideal candidate will be meticulous in their attention to detail, self-motivated, resourceful, and capable of thriving in a fast-paced environment. As an early member of our tech team, your contributions will play a critical role in shaping the future of our systems as we scale from tens of thousands of members to millions. There is no ceiling for growth or impact in this role. The ideal candidate is comfortable working through ambiguity, complex data visualization, meticulous in their attention to detail, self-motivated, resourceful, and capable of thriving in a fast-paced environment. As an early member of our team, your contributions will play a critical role in shaping the future of our member experience as we scale from currently thousands of members to millions. This role is best suited for those energized by fast-paced environments, excited to build in a high-growth setting, and deeply motivated by our mission at Function. If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact—we’d love to meet you.

Requirements

5+ years in Product Marketing, ideally with growth and enterprise/B2B experience.
Proven expertise in product launches, with a track record of successful execution across multiple channels.
Experience in enterprise/corporate wellness marketing, including messaging and enablement material development.
Strong background in multi-product portfolios, product integrations, or cross-sell strategies.
Hands-on expertise with user research platforms (Dovetail or similar) and ability to build standardized research processes.
Structured, analytical thinker who balances strategy with hands-on execution.
Exceptional communication, storytelling, and cross-functional collaboration skills.

Nice To Haves

Experience with Communications: Intercom, Iterable, HubSpot
Experience with Research and Insights: Brandwatch, YouGov, Dovetail
Experience with Project and Launch Management: Asana, Linear
Experience with Design and Prototyping: Figma
Embody Core Values: Ruthless Prioritization, Member-First, Always, One Team, Moving Fast, Radical Ownership, Relentless Execution, Mission Over Ego, Sustained Integrity in Every Detail.

Responsibilities

Own the strategy and execution of high-impact product launches.
Develop comprehensive go-to-market (GTM) plans, ensuring seamless coordination across product, marketing, sales, and enterprise teams.
Drive speed-to-market while maintaining high launch quality.
Build and refine B2B messaging frameworks tailored for enterprise/corporate wellness audiences.
Create and manage enablement materials for sales, partnerships, and enterprise activation.
Partner closely with the Enterprise team to ensure Function’s value proposition resonates with corporate buyers.
Lead positioning, messaging, and GTM for the integrated Function + Ezra MRI/CT scan product ecosystem.
Drive cross-sell and upsell initiatives, optimizing adoption across multiple product lines.
Ensure unified, consistent messaging across all member and enterprise touchpoints.
Own strategies to deepen member engagement and retention.
Implement systems to track and improve member experience.
Regularly refresh and optimize customer journeys based on data, feedback, and evolving product features.
Lead user and market research to inform product, messaging, and experience strategies.
Standardize research processes and tools (e.g., Dovetail) for scalable insight generation.
Synthesize insights into actionable recommendations that shape both product and GTM decisions.
Act as a pivotal connector across Product, Marketing, Design, Enterprise, Ezra, and Research teams.
Align stakeholders on strategic goals while fostering a culture of collaboration and clarity.