Senior Product Marketing Manager - Carrier

DAT•Portland, OR

38d•$143,000 - $182,000•Hybrid

About The Position

The Senior Product Marketing Manager will own go-to-market (GTM) strategy and execution for DAT’s Carrier segment portfolio, driving growth, adoption, and retention. You’ll become the voice of the customer (VoC), deeply understanding market dynamics and advocating for carriers’ needs across the business. This highly cross-functional role leads through influence, aligning Marketing, Sales, Product, and Finance to deliver measurable outcomes.

Requirements

7+ years SaaS product marketing experience (B2B; B2C a plus) with strategy-through-execution ownership and measurable success.
Track record of building effective sales enablement that highlights competitive advantages and accelerates wins.
Strong analytical acumen; use insights to inform differentiated positioning, monetization approaches, and product forecasts.
Exceptional interpersonal and written communication skills; adept at stakeholder alignment across disciplines.
Demonstrated attention to detail, structured problem solving, and customer-centric execution.
Passion for high-quality outcomes and continuous improvement; committed to professional growth for self and teams.
Bachelor’s degree or equivalent experience.

Nice To Haves

Understanding of software development methodologies is a plus.

Responsibilities

Build data-driven demand generation strategies for target segments, products, and services to grow share, volume, and profitability.
Define clear goals and success metrics; plan and optimize campaigns based on analysis and insights.
Lead product positioning and messaging, including naming/branding, to differentiate the portfolio and inspire action.
Partner with Marketing, Sales, Customer Success, Product, and Finance to develop integrated GTM plans that drive sustainable growth.
Own market research and competitive intelligence; establish KPIs and reporting to inform strategy and prioritization.
Drive launch readiness end-to-end with Product and Support, including testing, trials, and cross-functional enablement.
Partner across the organization to design and optimize customer journeys, triggers, and automations with relevant content to increase conversion, activation, and engagement.
Collaborate with Customer Marketing and Product on onboarding and retention strategies, including technology and resourcing recommendations.
Lead through influence: identify issues, surface opportunities, and drive decisions with business stakeholders, leaders, and technology partners.