Senior Product Marketing Manager - AI Exposure (Hybrid/Columbia MD or Boston MA)

Tenable, Inc.•Columbia, MD

10d•$154,500 - $205,833•Hybrid

About The Position

Tenable is seeking a Senior Product Marketing Manager to serve as the global go-to-market owner for its AI Exposure domain. This role is crucial for advancing go-to-market strategy, driving adoption, and reinforcing Tenable’s leadership in the exposure management market. The position requires a blend of strategic vision and hands-on execution, with deep collaboration across product, sales, and marketing teams to translate innovation into measurable business impact. The role involves developing a deep understanding of customer needs, buyer motivations, and real-world use cases within the AI Exposure domain. Key responsibilities include defining and evolving clear positioning, messaging, and value narratives that articulate how Tenable’s capabilities reduce risk, improve outcomes, and deliver differentiated value. The Senior Product Marketing Manager will work closely with product management to influence the product roadmap by providing customer insights and market trends, ensuring capabilities align with high-value use cases and drive adoption and growth. This role oversees the entire go-to-market lifecycle for Tenable AI Exposure, from use case validation and product launches to enabling demand generation and sales execution. Additionally, it involves engaging practitioner and enterprise communities to drive product adoption and advocating for customer needs to shape Tenable’s solutions.

Requirements

Bachelor’s degree or equivalent work experience.
8+ years of high-tech product marketing or similar experience.
Strong understanding of the cybersecurity market, with depth in AI/ML security, cloud security, or data security, and the ability to translate technical concepts into compelling marketing content.
Familiarity with the AI risk landscape, including topics such as shadow AI, AI asset discovery, AI workload vulnerabilities, and AI governance.
Proven experience leading product launches and contributing to messaging strategies that drive measurable results.
Demonstrated experience driving adoption and demand for new or emerging capabilities.
Excellent communication skills, with the ability to craft messages for both technical and executive audiences.
Demonstrated ability to collaborate effectively with globally distributed teams.
A proactive mindset with excellent organizational skills and attention to detail.
Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is high.
Your inherent drive and self-starter attitude motivate you to achieve dramatic success.
Ability to travel domestically up to 10% as required.
Able to work in a hybrid/on-site capacity at either office in Columbia MD or Boston MA.

Nice To Haves

Experience marketing security solutions for cloud, AI/ML, or data environments.
Familiarity with AI governance, risk management, or compliance narratives and their enterprise buyers.
Experience supporting analyst relations and public relations programs.

Responsibilities

Serve as the domain expert and thought leader for Tenable AI Exposure, representing Tenable with partners, customers, events and in media engagements.
Lead new product and solution launches, ensuring successful positioning and go-to-market execution.
Contribute to product marketing strategy and messaging, maintaining technical accuracy and alignment with business goals.
Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go-to-market strategies.
Develop compelling outcome-driven demo use cases and sales plays aligned to buyer needs across AI discovery, AI workload protection, and AI usage governance.
Develop impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials.
Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth.
Engage practitioner and enterprise communities through social channels, in-product communications, and events to foster advocacy and adoption.
Collaborate with product management, sales, and enablement teams to ensure message consistency and effective go-to-market alignment.
Contribute to analyst and public relations efforts to amplify Tenable’s leadership and innovation in AI security.
Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success.