Senior Product Marketing Manager, Agentic Identity Security

Apono • New York, NY

3d • Remote

About The Position

Apono, now part of 1Password, is a leader in securing cloud environments with just-in-time, just-enough access, recognized in Gartner's Magic Quadrant. The company is integrating dynamic access management, identity security, and agentic security onto a unified platform. 1Password is expanding beyond its password management roots, with Apono playing a crucial role in this evolution. This role is pivotal in defining the narrative for the future of Apono within 1Password, particularly concerning the emerging challenge of securing AI agents operating within enterprise infrastructure. This is a 'zero-to-one' position where the successful candidate will be instrumental in shaping the product's story, developing and testing market narratives, and adapting them as the product and category evolve. The role involves building strategy from the ground up, rather than executing pre-defined briefs. The position reports directly to the Head of Marketing and collaborates with leadership across both Apono and 1Password. The individual will be the dedicated product marketer for the Apono business unit, working alongside peers in product marketing, solutions marketing, and technical product marketing at 1Password. Approximately 80% of the role will focus on narrative development, with the remaining 20% dedicated to supporting the sales motion.

Requirements

• Deep knowledge of agentic security, including market trends and capabilities
• A genuinely AI-native way of working, utilizing AI and agents to scale research, narrative building, and execution beyond basic chatbot use
• Exceptional positioning and narrative skills to translate complex technical products and market shifts into compelling stories and go-to-market strategies
• A zero-to-one mindset, comfortable with ambiguity, proactive in diagnosing opportunities, and capable of building from scratch without detailed briefs
• 5+ years of product marketing experience in cybersecurity or high tech
• Strong track record of launching products, defining positioning, and driving zero-to-one initiatives

Responsibilities

• Become the subject matter expert for agentic access control and agentic identity security across the company
• Own and design the narrative for Apono's next chapter as part of 1Password
• Drive the work that establishes 1Password as a leader in agentic identity security
• Build deep understanding of the market, customers, personas, use cases, and pain points around how agents interact with enterprise infrastructure and services
• Own messaging, content direction, sales enablement, and the strategy that connects them
• Own launch management, competitive intelligence, and win/loss analysis
• Raise our positioning, documentation, and storytelling to a standard the category has not seen yet
• Work directly with our CEO, CTO, Head of Product, product managers, and go-to-market leaders

Benefits

• Own a category narrative at the moment it's being written
• Build and ship at startup speed with the resources and measurement infrastructure of an enterprise software company
• Work directly with executive leadership and product from your first week
• Help shape how the industry thinks about securing AI agents
• Join a team that retains Apono's scrappy, high-ownership DNA with the backing of 1Password
• Work remotely across the United States

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed