Senior Product Marketing Manager, Ag Hub

DTN • Remote, TX, TX

12d • $95,000 - $123,000 • Remote

About The Position

DTN is seeking a Senior Product Marketing Manager, Ag Hub to lead go-to-market strategy, positioning, messaging, and product launches for our growing portfolio of agriculture intelligence solutions. Ag Hub brings together Farm Intelligence, Grain Intelligence, and Grain Discovery to help agriculture retailers, input manufacturers, financial providers, grain merchandisers, and originators replace fragmented tools and disconnected data with actionable customer and market intelligence. This high-visibility senior individual contributor role will shape how DTN introduces new capabilities to the market, differentiates its solutions from legacy tools and competitors, and communicates the value of Ag Hub to customers, prospects, partners, and internal commercial teams.

Requirements

• 5–7+ years of product marketing experience, including responsibility for positioning and launching B2B SaaS or data and analytics products
• Proven ability to translate complex or technical product capabilities into clear, compelling customer-facing narratives
• Experience partnering closely with Product, Sales, and Customer Success teams in a fast-moving, cross-functional environment
• Strong written and verbal communication skills
• Confidence presenting product strategy, positioning, and market insights to executives and customers
• Experience experimenting with AI tools such as Claude or Microsoft Copilot
• Familiarity with product marketing video and demonstration platforms such as Loom, Arcade, or Camtasia
• Bachelor’s degree or equivalent professional experience

Nice To Haves

• Experience within agriculture, agtech, commodities, or another data-intensive industry such as energy, weather, or supply chain
• Familiarity with sales intelligence, procurement intelligence, or grower and customer engagement platforms
• Experience building or scaling product marketing processes within a growing SaaS organization
• MBA or other relevant advanced degree
• Understanding of agriculture retail, grain origination, merchandising, or financial-services workflows

Responsibilities

• Own end-to-end go-to-market planning and execution for new Ag Hub solutions, capabilities, and product launches
• Develop and maintain differentiated positioning and messaging for Farm Intelligence, Grain Intelligence, and Grain Discovery
• Tailor value propositions and market narratives for agriculture retail, grain, and financial-services buyers
• Partner with Product Management to translate product roadmaps, customer research, and technical capabilities into clear customer value
• Build launch strategies that support market readiness, commercial adoption, and post-launch performance measurement
• Create sales enablement materials, including messaging frameworks, pitch decks, one-pagers, and competitive positioning resources
• Equip Sales and Customer Success teams with the messaging, tools, and market context needed to engage customers effectively
• Monitor market feedback, win/loss trends, competitive activity, and product adoption metrics to continuously strengthen positioning
• Represent the voice of the customer in product and go-to-market planning discussions
• Ensure product launches and market narratives reflect the needs of growers, retailers, grain merchandisers, and other agriculture stakeholders
• Collaborate across Product, Sales, Customer Success, and Marketing to drive alignment and successful execution

Benefits

• Competitive Salary
• Unlimited PTO
• Flexible working hours
• Remote work model (position dependent)
• Competitive Medical, Dental and Vision Insurance Plans
• 6% 401K matching
• Unlimited access to 13k+ courses via learning platform to support employee career advancement
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree