Ag Marketing Coach

Farm Bureau Financial Services•Omaha, NE

2d•Hybrid

About The Position

In this role, you will support the marketing activities of agents, provide training and troubleshooting on marketing systems and tools, including CRM, Marketing Toolkit, social media, agent websites, etc., provide ideas, guidance and support for local marketing activities and educate on best practices and guidelines. You’ll be a resource to help agents drive new customer acquisition, cross-sell existing clients as well as strategies that enhance client retention. Through monthly coaching calls and ad-hoc requests, support agents and their staff to plan marketing activities, answer marketing program and system questions, and provide up-to-date information on programs, initiatives, campaigns, and contests. Build relationships with your assigned agents, marketing peers and field leadership and collaborate on support of the agency force and achievement of company goals. Work with your assigned agents to establish goals, evaluate results and effectiveness of marketing activities, and make personalized recommendations for their local market. Serve as a valuable marketing resource in the field by providing feedback and ideas to Marketing Services leadership on programs, initiatives, opportunities, and agent marketing needs. Present and train on marketing topics and systems at the agency and state level.

Requirements

College degree or equivalent plus at least one year of relevant experience (marketing, sales, or insurance industry preferred)
Organized and able to multitask and effectively coordinate 60-70 agent offices in marketing support
Quick learner and tech-savvy
Good communication, relationship building, and coaching skills
Must be currently authorized to work in the United States on a full-time, permanent basis
Not seeking immigration sponsorship now or in the future

Responsibilities

Support the marketing activities of agents
Provide training and troubleshooting on marketing systems and tools (CRM, Marketing Toolkit, social media, agent websites, etc.)
Provide ideas, guidance, and support for local marketing activities
Educate on best practices and guidelines
Help agents drive new customer acquisition, cross-sell existing clients, and enhance client retention
Support agents and their staff to plan marketing activities through monthly coaching calls and ad-hoc requests
Answer marketing program and system questions
Provide up-to-date information on programs, initiatives, campaigns, and contests
Build relationships with assigned agents, marketing peers, and field leadership
Collaborate on support of the agency force and achievement of company goals
Work with assigned agents to establish goals, evaluate results and effectiveness of marketing activities, and make personalized recommendations
Serve as a valuable marketing resource in the field by providing feedback and ideas to Marketing Services leadership
Present and train on marketing topics and systems at the agency and state level