Senior Product Marketing Analyst

Puget Sound Energy•Bothell, WA

About The Position

Puget Sound Energy (PSE) is seeking a qualified candidate to fill an open Senior Product Marketing Analyst position within its Customer Energy Mgmt & Renewables team. This role is crucial for developing and driving PSE’s product positioning, go-to market (GTM), and growth strategies to support the development, launch, and ongoing operation of energy-efficient programs and services. These include residential, multifamily, and commercial rebates, as well as new clean energy programs for residential and commercial customers. The position will support the Product Development process by creating and implementing GTM and product launch strategies to encourage customer enrollment and participation. It will also involve optimizing the positioning of existing products to align with new offerings and maximize growth potential. Collaboration with Marketing Communications is key to implementing GTM and program launch/growth strategies to meet annual goals and contribute to corporate clean energy and carbon reduction objectives. The role also requires upholding safety compliance standards and demonstrating a commitment to conducting business honestly, ethically, and in accordance with core values and Code of Conduct, ensuring all duties are performed in compliance with regulatory obligations.

Requirements

Bachelor’s degree in business, economics, engineering, planning, public policy, or other relevant field.
5 years of experience in market/program/product analysis, research, or evaluation.
Relevant utility experience beyond the minimum requirement may be considered in lieu of a degree.
Can work independently to complete complex projects with limited direct supervision.
Strong analytical and problem-solving skills.
Strong project management skills.
Proven written and oral communication skills.
Ability to work in a team environment.
Excellent organizational and interpersonal skills.
Ability to synthesize data and other information into clear, actionable deliverables.
Ability to work well with others, take initiative, work independently, and meet deadlines.
Advanced skills in Excel, Word, PowerPoint, other presentation and analytical tools.

Nice To Haves

Bachelor’s degree in marketing, communications, or other relevant field.
5 years of experience in product/program and/or B2B marketing, or other relevant experience.
Keen understanding of utility operations and how customers interact with PSE.
Ability to build trust and support positive intercommunications between a wide range of workgroups.

Responsibilities

Lead the GTM work stream for assigned programs and services including: crafting of positioning; identifying target markets; documenting marketing requirements; articulating goals and objectives; establishing success metrics; and ensuring an optimal customer experience.
Coordinate with Customer Insights to conduct relevant market research, identify target audiences, develop segmentation and propensity models, and test messaging.
Collaborate with Programs Managers to set annual program growth targets, success metrics, and marketing requirements, to drive tactical planning process in coordination with Marketing Communications.
Identify and execute opportunities for product bundling and integrated GTM strategies in coordination with Product Development and other departments.
Facilitate cross-department collaboration to drive alignment in customer strategies and corporate initiatives.
Assist in the development and optimization of internal processes and templates to more effectively collaborate with Product Development, Customer Clean Energy Solutions, Marketing Communications and other teams.
Support continual collateral update needs in conjunction with program teams and Marketing.
Other duties as assigned.