Sr. Product Manager (MarTech & SaaS) - Canada

ActiveProspect, Inc. • Toronto, ON

6d • Remote

About The Position

ActiveProspect is seeking a Senior Product Manager to own the product strategy for their platform, focusing on consent-based marketing for online customer acquisition. The role involves identifying high-impact opportunities, defining product direction, and delivering solutions that drive business value. This position is ideal for a commercially minded product leader experienced in strategy and execution, comfortable with customer discovery, market analysis, roadmap planning, feature scoping, experiment review, launch support, and outcome measurement. The ideal candidate will have experience in marketing technology, advertising technology, CRM, lifecycle marketing, campaign automation, workflow automation, or similar SaaS environments, particularly with products involving creation workflows, rules/automation engines, collaboration, analytics, integrations, and ROI measurement.

Requirements

• 5–8+ years of Product Management experience in SaaS, Marketing Tech, or Lead Management environment
• Track record in executing product launches that have direct impact on business outcomes.
• Deep experience building and optimizing web-based applications with complex UI workflows, ensuring intuitive and high-performing user experiences.
• End-to-end ownership: proven success owning a roadmap, defining metrics, and managing for ROI.
• Strong customer empathy and experience conducting customer research and validation.
• Demonstrated ability to size opportunities, make data-driven tradeoffs, and build business cases for investment.
• Hands-on experience defining and executing GTM strategy (launch plans, pricing, packaging, and adoption).
• Strong analytical skills; comfortable working with financial models, performance dashboards, and experimentation frameworks.
• Excellent communication and stakeholder management skills; can influence across teams and levels.

Nice To Haves

• Experience with lead management, distribution, or marketing automation is a plus.
• Experience with AI tools include Claude Code and Claude Design

Responsibilities

• Own and articulate the vision, strategy, and roadmap for lead management and distribution, ensuring alignment with company objectives and market opportunities.
• Translate business goals into product priorities, balancing long-term vision with iterative value delivery.
• Drive Go-to-market decision making to ensure business goals from product releases are achieved.
• Quantify and model opportunity sizes to inform investment decisions and sequencing.
• Lead cross-functional planning and ensure resources are focused on the highest-impact initiatives.
• Partner with leadership to define pricing, packaging, and monetization strategies for your domain.
• Leverage AI to accelerate product development workflows, including research, PRD development, prototyping, analysis, and experimentation.
• Maintain a deep understanding of both lead buyers and sellers, speaking regularly with customers to uncover pain points and opportunities.
• Translate customer insights into actionable strategies and feature development.
• Stay informed on competitor trends, compliance regulations, and technology advancements influencing the lead ecosystem.
• Ensure the voice of the customer is central to product decisions and trade-offs.
• Build customer feedback loops, including a customer advisory board, to continuously validate product direction.
• Define and own the core business metrics for your product area, including lead volume, quality, conversion, yield, and ROI.
• Use quantitative and qualitative data to identify opportunities, validate hypotheses, and measure success.
• Collaborate with analytics teams to establish clear KPI tracking and visibility for leadership.
• Incorporate experimentation and testing frameworks to evaluate product improvements and GTM effectiveness.
• Drive high-quality, predictable delivery in partnership with engineering and design.
• Lead scoping sessions and manage prioritization across multiple stakeholders and dependencies.
• Ensure new capabilities are launched with clear success criteria, tracking, and operational readiness.
• Partner with Product Marketing and Client Success to plan GTM launches and customer onboarding that deliver measurable business impact.
• Maintain accountability for results and continuous improvement after release.
• Work cross-functionally with engineering, marketing, client success, sales, and finance to achieve shared goals.
• Act as the central point of contact for your product area, ensuring clear communication of priorities, progress, and outcomes.
• Foster alignment and transparency across teams; proactively surface risks and trade-offs.
• Represent your product domain in company-wide planning, portfolio reviews, and leadership updates.
• Demonstrate full ownership from problem identification through solution delivery and adoption.
• Mentor and support Associate PMs or peers in discovery, prioritization, and customer engagement.
• Model urgency, accountability, and customer obsession consistent with company values.
• Contribute to a culture where team members feel engaged, challenged, and recognized for delivering impact.

Benefits

• A collaborative work environment with the freedom and opportunities of a startup culture
• A global, remote-first company that encourages occasional team get-togethers
• Life and work balance
• Flexible vacation time
• Retirement plan matching up to 3% of your salary
• Varied options for health, dental, vision, disability and life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed