Senior Product Manager, Targeting
About The Position
Attentive is seeking a Senior Product Manager to lead its Targeting product area within the Shopper Management pillar. The role owns the strategy and execution of customer-facing targeting experiences, including segmentation and audience-building tools, recommendations, and intelligent workflows that help marketers reach the right shoppers and create effective campaigns. The position works across customer experience, data, and platform capabilities, partnering with Engineering, Design, Data Science, Platform, Customer Success, customers, and other customer-facing teams. The product manager will combine customer research, behavioral data, and business insights to discover opportunities, translate complex targeting needs into intuitive and scalable experiences, define and measure success metrics, and continuously improve products through experimentation and data. The role also influences product strategy across the organization. For US-based applicants, the position offers a base salary of $175,200–$219,000 annually, plus equity and benefits. Salary ranges are determined by role, level, and location.
Requirements
- At least 3 years of Product Management experience.
- Track record of owning customer-facing products from discovery through launch and iteration.
- Experience building products in MarTech, AdTech, customer data platforms (CDPs), personalization, targeting, audience management, segmentation, or related domains.
- Strong product intuition and analytical thinking, including use of data to uncover customer problems and validate product decisions.
- Experience building customer-facing tools that simplify complex workflows while retaining flexibility for sophisticated users.
- Strong customer empathy and interest in understanding how customers make decisions and accomplish their goals.
- Comfort working with large datasets and partnering closely with Data Science and Engineering teams.
- Hands-on experience using SQL or similar tools to explore data and inform product decisions.
- Excellent written and verbal communication skills, with the ability to influence technical and non-technical stakeholders.
Nice To Haves
- Familiarity with analytics platforms such as Looker, Heap, or similar tools.
Responsibilities
- Own the vision, strategy, and roadmap for Attentive's Targeting products.
- Build customer-facing experiences that help marketers create high-performing audiences through segmentation, recommendations, and intelligent targeting workflows.
- Partner with customers and customer-facing teams to understand how marketers build audiences and identify opportunities to simplify workflows.
- Drive product discovery using customer research, behavioral data, and business insights.
- Collaborate with Engineering, Design, Data Science, and Platform teams to deliver scalable targeting capabilities for personalization.
- Balance usability and flexibility so customers can build sophisticated audiences without unnecessary complexity.
- Define success metrics, measure product impact, and optimize experiences through experimentation and data.
- Influence organizational strategy and help teams understand the evolution of Attentive's targeting capabilities.
Benefits
- Competitive perks and benefits, including health and wellness benefits and equity.
- US-based applicants are offered equity and benefits in addition to base salary.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
