Senior Product Manager, Creative and Generative AI

Roku • San Jose, CA

11h • $167,300 - $307,600 • Hybrid

About The Position

Roku is seeking a Senior Product Manager to lead generative AI and creative products for its advertising business. The role owns a portfolio of AI-powered tools that help advertisers create, adapt, and enhance TV ad creative. Products include AI-generated video ads made from existing brand assets, generative enhancements for Roku ad formats, and tools that reformat assets for different sizes and placements.

The Senior Product Manager will scale products already in market and identify new opportunities, taking the strongest from concept to launch. The work sits at the intersection of applied AI, creative workflows, and advertising products, with close partnership across engineering, design, ad sales, operations, legal, and marketing. The role is part of Ad Product Strategy & Operations, a hybrid strategy and execution function that supports decision-making, launch readiness, product strategy, and commercialization across Roku’s advertising portfolio.

Requirements

• Significant product management experience, including shipping and scaling platform products.
• Hands-on experience bringing generative AI or machine-learning-powered products to market, including managing model quality, evaluation, cost, latency, and safety tradeoffs.
• Demonstrated ability to take a product from beta to general availability with clear launch criteria and measurable adoption.
• Experience scoping workflows that combine automation with human review, such as editorial, moderation, or approval flows.
• Data-driven decision-making experience, including defining success metrics, setting up instrumentation, interpreting A/B test results, and acting on findings.
• Strong communication and influencing skills across engineering, design, sales, operations, and legal, including with distributed teams across time zones.
• Bachelor’s degree or equivalent practical experience.

Nice To Haves

• Background in advertising technology, especially CTV, video, or creative management platforms.
• Experience with creative tools, design systems, or content production workflows used by agencies, studios, or in-house brand teams.
• Familiarity with generative video and image models and their vendor landscape.
• Experience with self-serve advertiser products and their onboarding, policy, and trust needs.
• Exposure to agentic or conversational AI experiences and how they fit into professional tools.
• Experience working with media and entertainment advertisers or publishers.

Responsibilities

• Own the strategy, roadmap, and outcomes for the AI creative portfolio, with goals tied to advertiser adoption, campaign performance, and revenue.
• Take products from early access to broad availability by defining launch criteria, quality standards, and viable cost and performance targets.
• Identify and launch new AI creative products through advertiser and agency discovery, rapid prototyping with engineering, and clear go/no-go decisions.
• Define quality standards for AI-generated creative and work with design, review, and policy teams to establish human-in-the-loop workflows and brand guardrails.
• Make build-versus-reuse decisions across a shared generative AI platform so products share models, services, and safety layers.
• Partner with ad sales and marketing on go-to-market plans, including packaging, pricing, early-access programs, and positioning.
• Work with legal on rights, intellectual property, and responsible AI considerations for generated creative.
• Instrument funnel events, in-product feedback, creative quality, and campaign results, and use the data to inform product development.

Benefits

• Health insurance, including healthcare coverage that may include medical, dental, and vision.
• Equity awards.
• Life insurance.
• Disability benefits.
• Parental leave.
• Wellness benefits, including access to mental health and financial wellness support and resources.
• Paid time off in accordance with local leave policies and personal needs.
• Commuter and retirement options, including 401(k) or pension, where applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior