Product Marketing Manager, Generative AI

Meta•San Francisco, CA

2d•$160,000 - $224,000

About The Position

Meta is seeking an experienced Product Marketing Manager to drive market requirements and go-to-market plans for Meta’s AI offerings, including agents, models, and solutions for developers and enterprises. The role assesses market needs, conducts research to influence product development, evaluates ways to mitigate product risks, owns go-to-market strategy, and identifies opportunities to improve existing products. The Product Marketing Manager leads inbound and outbound product marketing initiatives, influences product strategy and positioning for target audiences, and drives awareness and adoption through go-to-market efforts. The role works cross-functionally across Meta and independently delivers results in a fast-paced environment, bringing experience with AI development, enterprise marketing, monetization, product management or marketing, and analysis of AI industry trends, competitors, and market dynamics.

Requirements

10 or more years of professional experience in technology, internet technology, strategic marketing, product management, or management consulting.
Experience leading cross-functional teams through influence and resolving competing perspectives.
Analytical, data-driven decision-making skills, including using deductive reasoning to simplify and communicate complex issues.
Organizational and interpersonal skills, including setting priorities, problem-solving, multitasking, and working independently in a dynamic, rapidly changing workplace.
Experience communicating effectively with technical, business, and external stakeholders.
Currently holds or is in the process of obtaining a bachelor's degree in business, marketing, or a relevant field.

Nice To Haves

Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
At least 2 years of experience in AI or Enterprise AI marketing.
MBA degree.
Ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.

Responsibilities

Lead market assessments, quantitative analysis, and qualitative feedback, and represent market requirements internally with Product Management, Engineering, and Research.
Understand AI developer and business needs, requirements, and product risks to prioritize recommendations for Product, Engineering, Research, and Design teams working on new and existing products.
Drive cross-functional projects that develop innovative solutions for AI developers and businesses, ensuring products and solutions are incorporated consistently and strategically.
Ensure appropriate alignment, consistency, and flexibility across regions and verticals to scale impact while addressing market-specific needs.
Own go-to-market strategy for a portfolio of products and solutions, guiding cross-functional teams in developing developer and business communications, product documentation, and positioning.
Drive go-to-market activations across internal sales and partnership teams by creating audience-specific messaging and enabling teams at scale.
Partner with business and consumer marketing teams on outbound marketing and advertising strategies to increase awareness, adoption, and long-term engagement.