Senior Product Manager

Popl Co

22h•Remote

About The Position

Popl is defining a new category called In-Person Go-To-Market. They help revenue teams turn real-world interactions — trade shows, conferences, field events, and meetings — into measurable pipeline and revenue. Their AI-native platform powers event lead capture, enrichment, and real-time CRM sync, transforming every badge scan into a high-quality, actionable lead. In a world where digital channels are saturated, they're building the infrastructure that makes in-person GTM measurable, scalable, and revenue-driving. The mission is to help companies around the world turn in-person events into a measurable & scalable growth channel. This role is for an AI-Powered Product Manager: a product thinker who uses AI as a force multiplier. This individual understands the customer, identifies the right problems, and figures out how to solve them, then uses AI to move at a speed that would otherwise require a team of five. This is someone who has built AI workflows, not just someone who uses AI tools. They've worked with the Anthropic or OpenAI API, shipped things other people actually use, and figured out how to make themselves operate like a team. They bring strong product instincts and apply them through systems they've built, not manual effort they repeat. This is also someone who runs toward the white space. They identify where the biggest impact is and they go execute it, without waiting to be pointed in a direction. This role sits at the intersection of Product, Marketing, Sales, and Customer Success. You'll report directly to the CPO and own meaningful surface area across the product, from shaping what we build to telling the story of why it matters. You'll touch multiple parts of the product, not just one, and you'll own both the product work and the go-to-market storytelling that brings it to life.

Requirements

3+ years in product management, product marketing, or a closely adjacent B2B SaaS role: You understand the B2B buyer journey and you've shipped product that customers actually use.
AI-native, not just AI-curious: You've built workflows, not just used tools. You know how to apply AI across research, product work, content creation, and go-to-market execution without losing your voice or your judgment.
Strong customer instincts: You know how to ask the right questions, listen well, and synthesize messy customer input into clear direction.
Product sense and taste: You know what good looks like when it comes to building product. You push past the obvious first draft and find the solution that actually works.
Comfort with ambiguity and prioritization: You can look at five competing things, figure out what actually matters, and not get paralyzed.
Strong partnership with engineering and design: You go deep on tradeoffs, scope things down when needed, and push back on over-engineering.
Data fluency: You can pull your own data, form hypotheses, and validate decisions with evidence.
Bias toward shipping: You're wired to ship, learn, and iterate, not perfect-spec everything before it leaves your desk.
A natural storyteller: Sharp narrative instincts, comfortable directing AI to accelerate output without losing your voice.
Extreme ownership and initiative: You spot gaps, propose solutions, and execute without waiting to be told.

Nice To Haves

Public proof of storytelling: an active presence on LinkedIn or other platforms where you share content and the world engages back
Experience building for or marketing to event marketers, field marketers, or revenue operations teams
Familiarity with CRM or martech ecosystems like Salesforce, HubSpot, or Marketo
Design fluency: comfortable in Figma and able to direct visual assets

Responsibilities

Own product areas end-to-end: Take messy problems, understand the customer deeply, and figure out the right way to attack them. Partner with engineering and design to ship.
Drive customer discovery and synthesis: Ask the right questions, listen carefully, and turn what you hear into clear direction for the team. Contextualize everything against where the business is heading.
Own product update and launch narratives: Translate what we ship into engaging, customer-facing content that resonates with the right audience across email, LinkedIn, and the website.
Build and maintain Sales and CS enablement content: Decks, one-pagers, and battle cards that help our Sales and Customer Success teams walk into conversations with confidence.
Use AI across all of the above: Build repeatable workflows that let you move faster and scale output without scaling headcount.