Senior Product Manager (Bilingual in Korean)
About The Position
Pulmuone is a global food manufacturer whose brands include Nasoya, Wildwood, and Monterey Gourmet Foods. The Senior Product Manager supports product and category growth and profitability through product innovation, product lifecycle management, and marketing strategy and execution. The role develops and maintains a three-year strategic plan, manages category and channel P&L targets, and leads new product development and imports from headquarters from concept through execution. This includes pricing, positioning, regulatory labeling, and packaging. The position works across functions such as supply chain management, operations, and research and development to support product development and category strategy. It conducts product, consumer, market, and competitive analysis; recommends products and features; manages product improvements and SKU rationalization; and develops marketing plans and consumer communications. The manager also executes packaging, advertising, digital marketing, and social media projects, coordinates with external vendors and agencies, develops sales and marketing collateral, and manages the annual marketing budget.
Requirements
- Bachelor’s degree required; Marketing, Advertising, or Business Administration preferred.
- Eight or more years of relevant experience in brand or product innovation marketing; CPG experience required.
- Eight or more years of B2C or B2B experience and basic P&L knowledge.
- Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Experience with IRI, Nielsen, and Spins.
- Excellent verbal and written communication and presentation skills.
- Ability to complete tasks on time and meet deadlines.
- Ability to travel.
- Passion for food.
Nice To Haves
- MBA.
- Bilingual Korean ability is preferred.
- Experience in the food industry is preferred.
Responsibilities
- Develop and maintain a strategic three-year plan to support product and category growth and profitability targets through innovation and maintenance of new and conversion products.
- Monitor and analyze sales volumes, market share trends, and competitive activity, using consumer and product knowledge and insight to manage products.
- Set and manage P&L targets by category and channel.
- Lead new product development and imports from headquarters from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
- Collaborate with cross-functional departments, including supply chain management, operations, and research and development, to enable product development and support product and category strategy.
- Conduct product-specific analyses and recommend products and features to fill the product pipeline and meet company strategy and goals.
- Manage product lifecycles, including product improvements and SKU rationalization.
- Develop new product marketing plans and strategies for communicating with consumers.
- Execute marketing projects, including packaging development, advertising development, digital marketing, and social media programs, with cross-functional teams and outside agencies.
- Assist in managing external vendors and partners, such as advertising, public relations, and market research agencies.
- Determine consumer research and data needs, conduct marketing research, and track market and competitive trends.
- Develop and direct marketing and sales collateral, such as sell sheets and brochures.
- Develop the annual marketing budget and deliver marketing activities within budget.
- Travel as required.
Benefits
- Health insurance for employees and dependents, approximately 80% company-paid.
- Dental insurance.
- Vision insurance.
- Life insurance.
- Long-term disability coverage.
- Company-matched 401(k) plan.
- Generous paid time off.
- Company holidays.
- Competitive pay.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
