About The Position

CarNow is seeking a Senior Product Manager to drive execution and delivery of high-impact product initiatives across our AI-powered platform. This role is ideal for a product leader who can translate real-world dealership workflows into scalable, data-driven solutions. The Senior Product Manager will own roadmap execution, lead discovery efforts, and partner cross-functionally to deliver cohesive product experiences. This role works closely with Engineering, Design, and Go-to-Market teams to build solutions that improve dealership performance and drive measurable business outcomes. This position is best suited for a hands-on operator who thrives in ambiguity, understands complex systems, and is comfortable working at the intersection of data, automation, and user experience.

Requirements

  • 5+ years of product management experience, preferably with data-driven or AI/ML products.
  • Proven experience owning complex product areas or platforms end-to-end.
  • Strong understanding of event-driven systems, state management, and system behavior at a product level.
  • Experience designing products that balance automation with user trust and decision-making.
  • Strong written communication skills with the ability to produce clear, effective product documentation.
  • Ability to operate effectively in ambiguous, fast-paced environments.

Nice To Haves

  • Experience in automotive technology, dealership operations, or DMS/CRM ecosystems.
  • Background in B2B SaaS platforms, particularly CRM, lifecycle marketing, or engagement tools.
  • Familiarity with propensity modeling, behavioral analytics, or lead scoring systems.
  • Experience supporting multi-phase product releases with active customer usage.
  • Exposure to financial modeling or revenue-focused product features.

Responsibilities

  • Define and maintain multi-release product roadmaps across key platform areas.
  • Translate product vision into structured, dependency-aware release plans with clear scope and success criteria.
  • Ensure product capabilities launch as part of a cohesive, end-to-end value chain.
  • Develop a deep understanding of dealership operations through direct user engagement and workflow observation.
  • Identify workflow inefficiencies, operational gaps, and revenue opportunities.
  • Translate customer pain points into actionable product requirements for Engineering and Design.
  • Partner closely with Engineering on system design decisions impacting long-term scalability and platform capabilities.
  • Collaborate with Design to deliver intuitive, role-based user experiences that drive adoption and trust.
  • Align with Sales and Go-to-Market teams on product positioning, rollout strategy, and early customer impact.
  • Define product requirements for AI-driven features including scheduling automation, behavioral insights, and predictive modeling.
  • Establish data requirements, sources, and confidence frameworks that inform system behavior.
  • Balance automation with human decision-making, designing for progressive autonomy over time.
  • Define success metrics such as retention, no-show reduction, recovery rates, and revenue impact.
  • Build feedback loops and instrumentation to continuously improve product performance.
  • Own business case development and prioritize initiatives based on measurable outcomes.
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