Senior Product Manager, Creative and Generative AI
About The Position
Roku is seeking a Senior Product Manager to lead generative AI and creative products for its advertising business. The role owns a portfolio of AI-powered tools that help advertisers create, adapt, and enhance TV ad creative. Products include AI-generated video ads made from existing brand assets, generative enhancements for Roku ad formats, and tools that adapt creative assets across sizes and placements. The product manager will scale products already in market, identify new opportunities, and take promising concepts through launch. The work sits at the intersection of applied AI, creative workflows, and advertising products, with close collaboration across engineering, design, ad sales, operations, legal, and marketing. The position is part of Ad Product Strategy & Operations, a hybrid strategy and execution function that supports decision-making, launch readiness, and operationalization of product strategy across Roku’s advertising portfolio. The role is based in a generally hybrid work environment: teams typically work in the office Monday through Thursday, with Fridays generally flexible for remote work, subject to role and office-location requirements.
Requirements
- Significant product management experience, including shipping and scaling platform products.
- Hands-on experience bringing generative AI or ML-powered products to market, including managing model quality, evaluation, cost, latency, and safety tradeoffs.
- Demonstrated ability to take a product from beta to general availability with clear launch criteria and measurable adoption.
- Experience scoping workflows that combine automation with human review, such as editorial, moderation, or approval flows.
- Data-driven decision-making experience, including defining success metrics, setting up instrumentation, interpreting A/B test results, and acting on findings.
- Strong communication and influence skills across engineering, design, sales, operations, and legal, including with distributed teams across time zones.
- Bachelor's degree or equivalent practical experience.
Nice To Haves
- Background in advertising technology, especially CTV, video, or creative management platforms.
- Experience with creative tools, design systems, or content production workflows used by agencies, studios, or in-house brand teams.
- Familiarity with generative video and image models and their vendor landscape.
- Experience with self-serve advertiser products and their onboarding, policy, and trust needs.
- Exposure to agentic or conversational AI experiences and how they fit into professional tools.
- Experience working with media and entertainment advertisers or publishers.
Responsibilities
- Own the strategy, roadmap, and outcomes for the AI creative portfolio, with goals tied to advertiser adoption, campaign performance, and revenue.
- Take products from early access to broad availability by defining launch criteria, quality standards, and cost and performance targets for viability at scale.
- Identify and launch new AI creative products by conducting discovery with advertisers and agencies, prototyping with engineering, and making go/no-go decisions about full launches.
- Define quality standards for AI-generated creative and work with design, review, and policy teams to build human-in-the-loop workflows and brand guardrails.
- Make build-versus-reuse decisions across a shared generative AI platform so products can share models, services, and safety layers.
- Partner with ad sales and marketing on go-to-market activities, including packaging, pricing, early-access programs, and positioning.
- Work with legal on rights, intellectual property, and responsible AI considerations for generated creative.
- Instrument funnel events, in-product feedback, creative quality, and campaign results, and use the data to guide product decisions.
Benefits
- Health insurance, including healthcare options that may include medical, dental, and vision coverage.
- Equity awards.
- Life insurance.
- Disability benefits.
- Parental leave.
- Wellness benefits, including global access to mental health and financial wellness support and resources.
- Paid time off in accordance with local leave policies and personal needs.
- Local benefits may include accident coverage, commuter benefits, and retirement options such as 401(k) or pension.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
