Senior Product Manager, Creative and Generative AI

Roku • San Jose, CA

2d • Hybrid

About The Position

Roku is seeking a Senior Product Manager to lead generative AI and creative products for its advertising business. The role owns a portfolio of AI-powered tools that help advertisers create, adapt, and enhance TV ad creative, including AI-generated video ads made from existing brand assets, generative enhancements for Roku ad formats, and tools that adapt creative assets across sizes and placements. The product manager will scale products already in market, identify new opportunities, and take promising concepts through launch.

The role sits at the intersection of applied AI, creative workflows, and advertising products, working closely with engineering, design, ad sales, operations, legal, and marketing. It is part of Ad Product Strategy & Operations, a hybrid strategy and execution function that partners with product managers and cross-functional teams to accelerate decisions, ensure launch readiness, operationalize product strategy, and bring products to market.

Roku generally works in the office Monday through Thursday, with Fridays generally flexible for remote work, except where a role or office assignment requires attendance five days a week. For California, the estimated annual base salary is $167,300–$307,600. Compensation varies according to candidate-specific factors, including skills, certifications, and location.

Requirements

• Significant product management experience, including shipping and scaling platform products.
• Hands-on experience bringing generative AI or machine-learning-powered products to market, including managing model quality, evaluation, cost, latency, and safety tradeoffs.
• Demonstrated ability to take a product from beta to general availability with clear launch criteria and measurable adoption.
• Experience scoping workflows that combine automation with human review, such as editorial, moderation, or approval flows.
• Data-driven decision-making experience, including defining success metrics, setting up instrumentation, interpreting A/B test results, and acting on findings.
• Strong communication and influence skills across engineering, design, sales, operations, and legal, including with distributed teams across time zones.
• Bachelor's degree or equivalent practical experience.

Nice To Haves

• Background in advertising technology, especially CTV, video, or creative management platforms.
• Experience with creative tools, design systems, or content production workflows used by agencies, studios, or in-house brand teams.
• Familiarity with generative video and image models and their vendor landscape.
• Experience with self-serve advertiser products and their onboarding, policy, and trust needs.
• Exposure to agentic or conversational AI experiences and how they fit into professional tools.
• Experience working with media and entertainment advertisers or publishers.

Responsibilities

• Own strategy, roadmap, and outcomes for the AI creative portfolio, with goals tied to advertiser adoption, campaign performance, and revenue.
• Take products from early access to broad availability by defining launch criteria, quality standards, and viable cost and performance targets.
• Identify and launch new AI creative products through advertiser and agency discovery, rapid prototyping with engineering, and clear go/no-go decisions.
• Define quality standards for AI-generated creative and develop human-in-the-loop workflows and brand guardrails with design, review, and policy teams.
• Make build-versus-reuse decisions across the shared generative AI platform so products can share models, services, and safety layers.
• Partner with ad sales and marketing on go-to-market plans, including packaging, pricing, early-access programs, and positioning.
• Work with legal on rights, intellectual property, and responsible AI considerations for generated creative.
• Instrument funnel events, in-product feedback, creative quality, and campaign results, and use the data to inform product decisions.

Benefits

• Health insurance, including medical, dental, and vision coverage where available.
• Equity awards.
• Life insurance.
• Disability benefits.
• Parental leave.
• Wellness benefits.
• Paid time off, subject to local leave policies and personal needs.
• Mental health and financial wellness support and resources.
• Commuter benefits and retirement options, including 401(k) or pension, where available.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior