Senior Product Manager, Ecomm

Avalara • Seattle, WA

3d • Remote

About The Position

Avalara is hiring a Senior Product Manager for its Micro and Emerging Business organization, which develops simple, self-serve tax compliance experiences for growing online sellers. The role owns the product-led growth motion for online sellers and focuses on helping them discover Avalara through platforms they already use, understand their tax exposure, connect their store, and quickly recognize product value. The position works with a dedicated front-end pod, a senior UX designer, and a growth team, and reports to the Head of Product, Micro and Emerging Business. It is ideally based in Seattle, WA and is described as remote.

The product manager will set the vision, strategy, and roadmap for online sellers and own outcomes across the growth funnel, including signups, activation, free-to-paid conversion, retention, and expansion. The role shapes the experience from first visit through the customer's first meaningful value moment, and owns app listings, integrations, and platform connection flows. It also drives product revenue through pricing, packaging, upgrade prompts, and usage-based expansion, while establishing a high-tempo experimentation engine for onboarding, paywalls, pricing, and in-product messaging. The role uses AI where applicable to personalize onboarding or simplify setup, and collaborates daily with engineering, design, and growth teams to coordinate self-serve and lifecycle experiences across Avalara's portfolio.

Avalara describes itself as an AI-first company. The successful candidate is expected to use AI and related technologies in daily work, apply them to business challenges, and keep learning and sharing knowledge about developments and best practices. Avalara offers a compensation package, paid time off, paid parental leave, and location-dependent benefits. The company emphasizes diversity, equity, and inclusion and supports eight employee-run resource groups.

Requirements

• At least 6 years of product management experience, including at least 2 years in growth, monetization, product-led growth, or self-serve product roles.
• Demonstrated success owning and improving product-led growth metrics such as activation, free-to-paid conversion, retention, or expansion revenue.
• Hands-on experience with freemium, free-trial, or self-serve monetization models, including pricing and packaging experimentation.
• Experience building on or integrating with e-commerce platforms, marketplaces, or app ecosystems.
• Strong experimentation and analytics skills, including funnel analysis, cohort analysis, A/B test design, and interpreting product analytics.
• Technical fluency with APIs and integrations.
• Excellent written and verbal communication skills, including the ability to make thoughtful tradeoffs.
• Experience using AI and AI-related technologies and willingness to apply AI in daily work.

Nice To Haves

• Experience in compliance-heavy domains such as sales tax, accounting, or payments.
• Experience building products for SMBs or creators.
• Experience growing an app through an e-commerce app store.
• Experience developing product-qualified lead models.

Responsibilities

• Define the vision, strategy, and roadmap for online sellers, owning growth-funnel outcomes including signups, activation, free-to-paid conversion, retention, and expansion.
• Shape the user experience from the first visit through the customer's first meaningful value moment, making upgrade decisions clear, timely, and customer-centered.
• Own app listings, integrations, and in-platform connection flows that convert discovery on e-commerce platforms and marketplaces into activated accounts.
• Drive product revenue by owning pricing presentation, packaging, upgrade prompts, and usage-based expansion opportunities.
• Build an experimentation engine that instruments the funnel end to end and evaluates experiments across onboarding, paywalls, pricing, and in-product messaging.
• Use AI where applicable to personalize onboarding or simplify setup processes for non-expert users.
• Collaborate with engineering, design, and growth teams to align product motions and coordinate shared self-serve and lifecycle experiences across Avalara’s portfolio.
• Apply AI to business challenges, improve efficiency, contribute solutions, drive results, and stay current on AI trends and best practices.

Benefits

• Great compensation package
• Paid time off
• Paid parental leave
• Bonuses for many eligible employees
• Private medical insurance, varying by location
• Life insurance, varying by location
• Disability insurance, varying by location
• Eight employee-run resource groups with senior leadership and executive sponsorship

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed