Senior Product Manager, Apple Store Online

Apple • Cupertino, CA

5h

About The Position

Apple is seeking an experienced Product Manager to join the Apple Store Online Product Team and lead significant Apple Retail growth initiatives. The team builds seamless, personalized, and innovative digital commerce experiences and capabilities for online customers. This is a technical role that connects business, design, and engineering to bring customer products to life.

As a member of the ASO Product team, the Senior Product Manager will develop product strategies, identify opportunities, and design solutions that advance Apple’s initiatives and the future of digital retail. The role involves substantial partnership with Apple Store Online teams, Marketing, Operations, Marcom, Finance, and Engineering teams. Success includes delivering timely, seamless omnichannel experiences for customers.

Requirements

• 7+ years of product management experience in e-commerce, including direct leadership of complex projects or programs end-to-end.
• Experience building multi-year technical roadmaps that align feature, capability, and platform investments with business priorities.
• Deep technical proficiency and the ability to contribute to solution design and architecture decisions for extensible, operationally scalable experiences or platforms.
• Proven ability to take high-level concepts through the full product lifecycle, from ideation to detailed planning to delivery, with systematic rigor at each stage.
• Experience partnering across business, engineering, and design, and synthesizing complex information into clear narratives that drive alignment and progress.
• BA/BS in Computer Science or a technical degree, or equivalent relevant professional experience.

Nice To Haves

• Experience driving strategic programs from planning through execution and launch, managing cross-functional dependencies, timelines, and risks.
• Experience defining and delivering customer experiences in agentic commerce, including shipping LLM-powered products at scale, partnering with ML Engineering teams, managing operational changes from AI adoption, and maintaining privacy-first practices.
• Experience defining and delivering customer experiences related to affordability programs, subscriptions, or payments, such as loyalty, upgrade, or financing programs.
• Experience defining and delivering customer experiences related to delivery and fulfillment across physical and digital channels.
• Experience designing and delivering personalized shopping experiences, including incorporating generative AI capabilities, with familiarity with Apple OS frameworks, AI toolkits, and Human Interface Guidelines.
• Ability to lead significant digital transformations, including adopting new technology platforms and defining operational processes.
• Ability to translate complex information into concise, compelling narratives for different stakeholders and foster alignment across organizational levels.
• Exceptional communication and collaboration skills, including aligning perspectives, driving accountability, and influencing matrixed teams without direct authority.

Responsibilities

• Develop product strategies, identify opportunities, and design solutions for digital retail initiatives.
• Lead significant Apple Retail growth initiatives.
• Build and deliver seamless, personalized digital commerce experiences and capabilities.
• Partner with Apple Store Online, Marketing, Operations, Marcom, Finance, and Engineering teams.
• Deliver timely and seamless omnichannel customer experiences.
• Guide complex product efforts through ideation, planning, and delivery.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior