Senior Product Manager, Patient Marketing

Sanofi•Cambridge, MA

1d•Hybrid

About The Position

Sanofi Rare Diseases is on a mission to modernize a successful 30+ year rare disease business model to deliver new therapies over the next 5 years and maintain its leadership position in the pharma environment. This modernization aims to enable faster decision-making closer to the customers served. The Senior Product Manager (SPM) Patient Marketing will play a critical role in maintaining Sanofi’s leadership and commitment to Rare Disease, driving Sanofi towards its mission of delivering a personalized, optimized patient experience and improving patient outcomes. Sanofi is an innovative global healthcare company committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. The company's talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. Sanofi chases the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. In Specialty Care, the role will help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Requirements

5+ years of key relevant experience
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Experience working in large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
Digital-forward mindset.
Bachelor’s degree required.
Ability to travel 25% within the US.

Responsibilities

Drive development and execution of omnichannel patient campaigns, including digital, social, CRM.
Develop patient education materials, including decks and leave-behinds.
Play a key role in launch planning and execution, ensuring strong patient marketing readiness.
Identify and execute on new opportunities to expand reach and impact.
Understand patient unmet needs regarding engagement and deep understanding of CareConnect PSS.
Collaborate cross-functionally to align objectives to brand strategy.
Continuously optimize and identify new ways to improve customer engagement and education of disease and product.
Establish clear objectives and metrics to measure total customer value and partner with analytics teams to track KPIs, performance analytics, and ROI by channel.
Drive development of supporting materials to accompany patient education programs.