Senior Product Manager of Growth and Inspiration

Levi Strauss & Co.

2d•$123,000 - $198,000•Hybrid

About The Position

Levi Strauss & Co. is seeking a Senior Product Manager to join their Digital Product & Technology organization. This role will manage a strategic product domain end-to-end, focusing on shaping the multi-year vision and delivering capabilities that drive measurable business and user impact. The Senior Product Manager will operate at the intersection of business strategy, user needs, and technology, collaborating with engineering, UX, UXR, Data Science, and commercial teams to define product direction and priorities. The specific domain for this role is Growth & Inspiration (Homepage) for Levi.com and the Levi's Mobile App, aiming to enhance customer engagement, traffic, and conversion through brand storytelling, homepage personalization, and AI-driven experiences.

Requirements

Bachelor's degree in product management, business, engineering, computer science, or related field.
5+ years of experience in product management.
Experience managing both new-build products and third-party platform integrations.
A product builder at heart: from discovery through adoption, with a reputation for clear documentation of user journeys, epics, and requirements.
Experience using data and insights to inform product development.
Track record in product discovery and rallying teams to achieve OKRs.
Experience defining and leading experimentation programs with clear hypotheses, success metrics, and learning frameworks.
Experience making difficult prioritization decisions and communicating tradeoffs to senior partners.
Experience influencing vendor partners without direct authority.
Working knowledge of AI/ML product patterns and ability to translate user needs into AI-enabled features.
Curious about the industry — you follow what peers are doing, track new technologies, and bring ideas back to the team.
Experience communicating product updates, milestones, and progress to internal and external partners and collaborators who can tailor their approach across engineering, design, business, and executive audiences.

Responsibilities

Define and promote a compelling product vision for the Growth & Inspiration domain.
Develop a multi-year product strategy and manage a 1-2 quarter roadmap.
Lead build vs. buy vs. partner decisions for the product area.
Stay current on industry trends, competitive offerings, and latest technologies.
Lead the full product development lifecycle from discovery through launch and adoption.
Translate vision into use cases, epics, requirements, and user stories.
Manage a dynamic product backlog, making decisions based on user feedback, signals, engagement data, and priorities.
Anticipate downstream impacts of product decisions across systems, platforms, and customer journeys.
Build product launch activities including documentation, release notes, user stories, and incident summaries.
Establish OKRs aligned with partner expectations and analytics strategy, and monitor/report on goals.
Define and size the growth and benefits of new product plans and enhancements.
Lead a structured experimentation approach, including hypothesis definition, test design, result analysis, and decision-making.
Use data to lead with recommendations.
Work with business and operations partners to document current-state processes, identify transformation opportunities, and improve adoption of new ways of working.
Define experience principles and tradeoffs across platforms and channels.
Apply a formal intake and prioritization discipline, evaluating ad-hoc requests against OKRs.
Raise risks and lead trade-off conversations.
Collaborate with third-party vendors, influencing their roadmaps and making tradeoffs between out-of-the-box and customized solutions.
Manage governance frameworks for platforms, CMS, or tooling within the domain.
Apply working knowledge of AI/ML capabilities and agentic product patterns to identify and deliver AI-enabled features.
Partner with Data Science and ML Engineering teams to define product requirements for AI-powered experiences.
Mentor junior product managers and contribute to department-wide product standards.
Champion a culture of user obsession, grounding decisions in user intent, behavior, and feedback.
Participate in QBRs, MPRs, and ongoing partner syncs to share outcomes, surface insights, and adapt priorities.