Senior Product Manager, New Verticals

Playlist
$130,000 - $185,000

About The Position

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. We’re looking for a seasoned Sr. PM to drive our Gym vertical. As PM for Gym, you'll own the full product strategy for one of the most ambitious bets in our New Verticals organization. That means 0→1 product work, business model discovery, and building for both sides of a marketplace: gym-goers who want seamless access, and gym operators who need a genuine growth partner. This is a high-visibility role with a greenfield opportunity.

Requirements

  • 5+ years of PM experience, with a meaningful portion in 0→1 or new-business contexts
  • A strong track record building high-quality products on both sides of a marketplace — consumer-facing and operator/partner-facing; B2B2C experience is a strong plus
  • Deep experience with consumer mobile apps
  • Technically and analytically sharp: you understand how products are built, can query data independently, and have run large-scale experiments
  • Sharp product intuition grounded in user research and data
  • Excellent communicator — across engineering, design, data science, business, and external partners
  • Experience in agile, full-stack product teams from discovery through delivery

Nice To Haves

  • Leverage AI to multiply your impact

Responsibilities

  • Lead product strategy for the Gym vertical
  • Define a clear vision aligned with company goals and user needs
  • Drive business-model discovery — figure out how ClassPass creates and captures value here
  • Prioritize ruthlessly, balancing near-term wins with long-term bets
  • Build for both sides of the marketplace
  • Develop deep empathy for gym-goers and gym operators alike
  • Build consumer products that are intuitive and operator tools that genuinely help gyms grow
  • Partner with UX and research across both surfaces
  • Execute with excellence
  • Own the product lifecycle end-to-end: discovery through post-launch optimization
  • Collaborate with engineering on feasibility, quality, and speed
  • Drive transparency through strong documentation and cross-team communication
  • Engage and align stakeholders
  • Communicate vision, roadmap, and progress to senior leadership
  • Build relationships with gym operator partners; gather feedback to shape the roadmap
  • Partner with marketing and sales on positioning and launches

Benefits

  • performance bonus
  • benefits
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