Senior Product Manager, Marketing Data & Technology

Neighborly®•Irving, TX

1d•Hybrid

About The Position

Neighborly, a company with over 40 years of experience in connecting customers to local experts for home and business services, is seeking a Senior Product Manager, Marketing Data & Technology. This role is part of the Marketing Automation team and focuses on establishing the technology foundation for personalized customer engagement, marketing effectiveness, and regulatory compliance. The company is undergoing strategic innovation and is looking for an ambitious individual to help build the future of home and business services.

Requirements

6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform
Hands-on experience with a modern engagement platform (Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, or similar), including segmentation, canvas or journey design, and API-based data ingestion
Demonstrated experience running vendor evaluations and implementations end to end, from requirements through contract through production
Working fluency with SQL and with data warehouse concepts sufficient to validate what a vendor or engineer tells you
Practical knowledge of email and SMS compliance including opt-in mechanics, deliverability
Strong written and verbal communication skills with the ability to communicate technical concepts to both technical and non-technical audiences.
Demonstrated analytical and critical thinking skills with the ability to interpret data and make informed business recommendations.
Ability to evaluate technology solutions, vendor proposals, and business requirements using sound judgment.
Ability to manage ambiguity, prioritize competing initiatives, and develop structured solutions to complex business problems

Responsibilities

Own the strategy, roadmap, and performance of the Braze marketing platform, including audience management, deliverability, identity resolution, and platform integrations.
Lead the evaluation, selection, implementation, and ongoing management of marketing technology and data vendors to ensure solutions deliver measurable business value.
Manage email and SMS consent programs, preference management, and regulatory compliance in partnership with Legal and Compliance teams.
Define business requirements and oversee third-party data integrations, partnering with Data Engineering to ensure data quality, scalability, and platform performance.
Partner with Analytics to develop testing strategies, measure campaign effectiveness, and support data-driven marketing decisions.