Senior Product Manager, Marketing Data & Technology

Neighborly•Irving, TX

7h•Hybrid

About The Position

Are you looking for a place where you can bring your passion for leading vendor evaluations, platform implementations, and data integration initiatives while establishing the technology foundation that enables personalized customer engagement, marketing effectiveness, and regulatory compliance across the organization? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Senior Product Manager, Marketing Data & Technology on the Marketing Automation team, a typical day for you will include: Own the strategy, roadmap, and performance of the Braze marketing platform, including audience management, deliverability, identity resolution, and platform integrations. Lead the evaluation, selection, implementation, and ongoing management of marketing technology and data vendors to ensure solutions deliver measurable business value. Manage email and SMS consent programs, preference management, and regulatory compliance in partnership with Legal and Compliance teams. Define business requirements and oversee third-party data integrations, partnering with Data Engineering to ensure data quality, scalability, and platform performance. Partner with Analytics to develop testing strategies, measure campaign effectiveness, and support data-driven marketing decisions.

Requirements

6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform
Hands-on experience with a modern engagement platform (Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, or similar), including segmentation, canvas or journey design, and API-based data ingestion
Demonstrated experience running vendor evaluations and implementations end to end, from requirements through contract through production
Working fluency with SQL and with data warehouse concepts sufficient to validate what a vendor or engineer tells you
Practical knowledge of email and SMS compliance including opt-in mechanics, deliverability
Strong written and verbal communication skills with the ability to communicate technical concepts to both technical and non-technical audiences.
Demonstrated analytical and critical thinking skills with the ability to interpret data and make informed business recommendations.
Ability to evaluate technology solutions, vendor proposals, and business requirements using sound judgment.
Ability to manage ambiguity, prioritize competing initiatives, and develop structured solutions to complex business problems

Responsibilities

Own the strategy, roadmap, and performance of the Braze marketing platform, including audience management, deliverability, identity resolution, and platform integrations.
Lead the evaluation, selection, implementation, and ongoing management of marketing technology and data vendors to ensure solutions deliver measurable business value.
Manage email and SMS consent programs, preference management, and regulatory compliance in partnership with Legal and Compliance teams.
Define business requirements and oversee third-party data integrations, partnering with Data Engineering to ensure data quality, scalability, and platform performance.
Partner with Analytics to develop testing strategies, measure campaign effectiveness, and support data-driven marketing decisions.