Senior Product Manager, In-Store Digital Experience

Shake Shack•New York, NY

About The Position

Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment. Join us and Be a Part of Something Good. We’re looking for a Senior Product Manager to own kiosk as a business-driving product, not just a feature set. This role is responsible for defining the product roadmap for kiosk as a core revenue channel, and for shaping how it operates within a broader ecosystem across App, Web, POS, payments, and backend systems. You will identify, size, and prioritize opportunities to drive conversion, AOV, and throughput, while ensuring the experience performs reliably in high-volume restaurant environments. Kiosk is one of the most important growth surfaces at Shake Shack. It’s where digital meets the physical experience; impacting conversion, average order value, speed of service, and overall Shack performance in real time. You’ll lead end-to-end product development from discovery through launch and iteration; balancing rapid experimentation with system stability and release quality. You’ll also play a key role in advancing in-Shack digital innovation, identifying and delivering new ways to enhance the guest experience through kiosk and adjacent technologies. Success in this role means delivering measurable impact on revenue, margin, and operational performance, while building scalable, intuitive, and resilient experiences across locations.

Requirements

5–8+ years of product management experience in QSR, hospitality, consumer, retail, or in-store digital products
Experience working on products that connect front-end experiences with backend systems
Proven ability to drive measurable business outcomes (conversion, AOV, revenue, or retention)
Strong understanding of experimentation, funnel optimization, and growth levers
Comfort navigating technical systems and working closely with engineering teams
Strong communication and stakeholder alignment skills

Nice To Haves

Background in payments, ordering systems, or commerce platforms
Experience with digital merchandising or personalization

Responsibilities

Own and drive core business metrics including conversion rate, average order value, attach rate, order completion time, and in-Shack throughput
Define and execute a continuous test-and-learn roadmap, running structured experiments to improve funnel performance, merchandising effectiveness, and guest consideration
Partner with Analytics to size opportunities, build business cases, and establish clear success metrics; use data to inform prioritization and measure impact
Lead end-to-end product development from discovery through launch and iteration, ensuring strong product definition, clear requirements, and high-quality, reliable releases across locations
Lead a dedicated cross-functional pod, partnering closely with Tech Services and Engineering to deliver solutions across POS, payments, menu systems, and backend services; own prioritization and maintain a well-defined, continuously groomed backlog to ensure the team is focused on the highest-impact work
Drive Agile execution across sprint planning, standups, and release readiness, ensuring high-quality, reliable delivery while balancing system performance and scalability with a fast, intuitive, and seamless guest experience
Partner closely with Tech Services and Engineering to deliver solutions that integrate with POS, payments, menu systems, and backend services, balancing guest experience with system performance, scalability, and reliability
Work cross-functionally with Operations to ensure kiosk experiences support real restaurant environments, including speed of service, order accuracy, kitchen flow, and staffing constraints
Own digital merchandising across kiosk, including how menu items, add-ons, bundles, and promotions are surfaced, sequenced, and personalized to drive AOV and conversion
Continuously optimize upsell and cross-sell strategies using behavioral insights, daypart trends, and contextual signals to simplify decision-making and increase basket size
Identify, test, and scale new in-Shack digital innovations (e.g., personalization, dynamic menus, loyalty integrations, emerging ordering experiences) that enhance the guest experience and unlock incremental revenue

Benefits

Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance
Employer Paid Life and Disability Insurance
401k Plan with Company Match
Paid Time Off
Paid Parental Leave
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts
Development and Growth Opportunities
Eligibility criteria applies