Senior Product Manager, Growth

Greenlight Financial Technology • Atlanta, GA

2d • Hybrid

About The Position

Registration is the most critical growth lever Greenlight has - it’s where millions of families decide to take the leap. We’re looking for a Senior Product Manager, Growth to own and optimize this journey end-to-end: driving incremental registrations, improving conversion across every step of the funnel, and shipping experiments fast enough to compound learning into measurable growth.
This is a high-visibility, high-urgency role sitting at the center of Greenlight’s Growth team. You’ll work cross-functionally with Marketing, Engineering, Design, Marketing, Payments, Partnerships, Legal, Risk and Compliance and you’ll have direct line-of-sight to executive leadership. The right person moves fast, thinks in experiments, and treats every data point as a signal to act on.
This role reports to the Senior Director of Product and sits within the Product Led Growth team. You will be embedded in a dedicated cross-functional pod with Engineering and Design, with close partnerships across Marketing, Engineering, Design, Marketing, Payments, Partnerships, Legal, Risk and Compliance.

Requirements

• 6+ years of product management experience, with a focus on conversion funnel optimization, growth, or registration/onboarding in a consumer-facing product.
• A proven experimentation track record - you’ve run high-velocity experiment programs (4+/month) and know how to design, call, and sequence tests for maximum learning.
• Deep comfort with funnel analytics: you should be ready to pull your own data, know your way around SQL or BI tools (Mixpanel, Amplitude, Looker), and can distinguish signal from noise.
• Strong cross-functional instincts - you’ve navigated complex stakeholder environments including Risk, Legal, Compliance, and Payments, and know how to move fast within constraints.
• Executive presence: you communicate up and across clearly, adapt your message to your audience, and don’t wait to be asked for updates.
• Ownership mentality - you proactively identify gaps, propose solutions, and follow through. You don’t need a playbook to get started.
• Urgency and scrappiness: experience in fast-paced, high-growth environments where speed matters and you figure things out yourself.
• Customer psychology instincts - you think about why users behave the way they do, not just what they do.

Nice To Haves

• Experience with mobile or app-based registration and onboarding flows.
• Familiarity with KYC, identity verification, or regulated financial product flows.
• Experience working in a subscription or freemium model with a focus on trial-to-paid conversion.

Responsibilities

• Own the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight family.
• Identify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffs.
• Build and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardowns.
• Target 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn from.
• Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicator.
• Tier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg complete.
• Optimize for quality of registrations, not just volume - track downstream signals including engagement and early retention.
• Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces.
• Develop strategic growth initiatives beyond incremental optimization
• Work closely with Marketing to ensure continuity between ad creative and landing/registration experience: reducing intent-to-action drop-off.
• Partner with the Upgrades PM to create a coherent journey from acquisition through premium conversion.
• Bring customer psychology to your decision-making: understand what motivates parents to start, what creates hesitation, and how to design flows that build confidence at each step.
• Write sharp, actionable product requirements that unblock engineering rather than constrain it.
• Work in an agile environment with a dedicated pod: maintaining high execution velocity while managing Legal and Compliance review in a regulated industry.
• Communicate experiment results, product bets, and roadmap priorities clearly and regularly to senior leadership.
• Iterate quickly: use post-launch data to inform the next experiment before the current one is cold.

Benefits

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipends
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed