Senior Product Manager Franchise Marketing

Sanofi•Cambridge, MA

3d•$122,250 - $176,583•Onsite

About The Position

The Senior Product Manager, Franchise Marketing – Hemophilia supports the execution of multi-branded marketing programs across Sanofi's US Hemophilia portfolio (Altuviiio, Eloctate, Alprolix, and Qfitlia). This role has a strong focus on account planning execution with cross-functional field teams and content development and coordination for congresses and events. The Senior Product Manager plays a critical role in ensuring seamless collaboration across cross-functional teams to deliver strategic account plans, while leading the development of compelling congress materials and event content that showcase our portfolio's value. Reporting to the Head of Franchise Hemophilia Marketing, this position is central to translating strategic priorities into tactical execution and delivering impactful customer engagement across key congresses and accounts. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs

Requirements

B.S./B.A. degree required
Minimum of 3+ years of relevant experience in the biopharmaceutical, healthcare, biotech industry with marketing experience
Outstanding communication, coordination, and project management skills
Strong attention to detail and ability to manage multiple priorities simultaneously
Ability to work effectively in a matrix organization with various stakeholders

Nice To Haves

MBA or science-related graduate degree
Strong understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles
Demonstrated ability to execute marketing programs and coordinate cross-functional initiatives, including with Specialty Pharmacy, Patient Support Services, and field teams
Direct experience in hemophilia or rare blood disorders marketing
Experience supporting account planning execution with cross-functional field teams
Track record of successful multi-brand program execution and cross-functional collaboration
Experience with portfolio-level marketing initiatives, account-based marketing, and retention strategy
Demonstrated success in data analysis and performance optimization
Experience working with Medical Affairs, Sales, and Market Access teams
Knowledge of congress and events management

Responsibilities

Implement the account planning strategy set forth by the Head of Franchise Marketing
Support cross-functional account planning execution by collaborating with field teams (Sales, Market Access) to develop and implement account-level initiatives across brands
Facilitate communication and planning sessions between marketing and field teams to ensure seamless account-level execution and alignment on brand priorities
Assist in tracking account-level performance metrics and share insights with cross-functional partners to optimize execution
Ensure account planning initiatives are informed by influence mapping, customer segmentation, and market adoption data
Partner with the Associate Director of Congresses/Events to implement the Hemophilia Congress Strategy
Lead content development and coordination for key congresses and events, including booth materials, promotional assets, and sales tools across the Hemophilia portfolio
Partner with Medical Affairs, Regulatory, and field teams to develop scientifically accurate and commercially compelling congress materials that effectively communicate portfolio value
Manage content development timelines, agency relationships, and cross-functional review processes to ensure on-time delivery and compliance with regulatory requirements
Coordinate logistics and content needs across multiple congresses and events simultaneously, ensuring brand consistency across Altuviiio, Eloctate, Alprolix, and Qfitlia