Senior Manager, Product Marketing

Intertek•United States,

1d•$100,000 - $130,000•Remote

About The Position

Intertek, a leading provider of quality and safety solutions to many of the world’s top-recognized brands and companies, is actively seeking a Senior Manager, Product Marketing to join our People Assurance team as a Remote employee. This is a fantastic opportunity to grow a versatile career in Marketing. Intertek's People Assurance teams empower your workforce to identify and close operational gaps and mitigate risk by assuring smart actions across your organization. Intertek Alchemy provides frontline worker training solutions for processors, manufacturers, packagers, and distributors of all sizes. Intertek Catalyst inspires and engages workforces with highly creative, custom-branded, asset protection communication programs tailor-made strategic solutions designed to leverage our clients' company brand, values, and objectives to optimize the culture of their people. Intertek Wisetail provides a custom branded training and communication platform built to engage today’s workforce with a complete learning management system, giving customers the tools to grow their passionate workforce. Intertek is continually innovating and evolving to reduce risk for consumers, brands and organizations in every sector and industry around the world. We go beyond Testing, Inspection and Certification of products: we are a Total Quality Assurance Provider to industries worldwide. Our Purpose: Bringing quality, safety, and sustainability to life.

Requirements

6+ years of B2B SaaS product marketing experience with a proven track record of developing positioning, messaging, competitive intelligence, and GTM strategies that drive product adoption, customer engagement, and business growth.
Experienced in partnering with Product, Sales, Marketing, and Customer Success teams to create enablement materials, customer advocacy programs, retention initiatives, and compelling value-based storytelling; skilled at mentoring team members and influencing strategic decisions.
Highly organized and detail-oriented professional with strong written, verbal, and presentation skills; thrives in fast-paced environments, effectively manages competing priorities, maintains customer

Nice To Haves

Experience in training, LMS, compliance, or frontline industries a plus.

Responsibilities

Build and implement standardized GTM frameworks, including positioning, messaging, launch tiering, release governance, and customer marketing processes across Wisetail and Alchemy.
Develop and maintain a comprehensive GTM playbook defining launch processes, ownership, success metrics, and marketing best practices.
Own portfolio-level positioning and messaging, creating differentiated value propositions by industry, persona, and product line.
Maintain competitive intelligence resources, including quarterly battlecard updates and ongoing market research using AI and automation tools.
Create retention-focused messaging that highlights customer value drivers and addresses key churn risks.
Lead product launch planning and execution by managing a master launch calendar, coordinating cross-functional teams, and tracking adoption and performance metrics.
Deliver timely sales and customer enablement assets, including presentations, one-pagers, talk tracks, release communications, newsletters, and customer-facing content.
Support Sales and Customer Success by managing enablement repositories, measuring asset effectiveness, and developing customer advocacy programs, case studies, and success stories.
Establish a recurring market and competitive intelligence program, including monthly reports, win/loss analyses, and actionable recommendations for Product and Sales teams.
Manage and mentor Product Marketing Specialists while fostering a culture of accountability, documentation, data-driven decision-making, and hands-on execution.