Senior Product Manager, First-Party Data Platform

Attentive

2h•$175,000 - $219,000

About The Position

Attentive’s Data Platform is responsible for collecting high-quality first-party data for our brands. As the Senior Product Manager, First-Party Data Platform, you will own our web collection layer end-to-end, which directly impacts many of Attentive’s downstream product areas to personalize every message. This role’s focus will be making the Enhanced Attentive Tag (EAT) easier to implement for any persona — from Implementation teams to technical enterprise customers to Customer Success and marketers. You will drive adoption of EAT to ensure brands are maximizing first-party data capture, while leveraging AI and intelligent validation systems to proactively improve data quality at the point of collection. Over time, you will evolve the collection layer into a more intelligent, self-optimizing, and self-service experience that increases both coverage and confidence in the data brands rely on. This role requires strong technical fluency in web data collection, paired with the ability to translate complex instrumentation systems into customer outcomes and intuitive product experiences.

Requirements

4+ years of product management experience, with direct exposure to web analytics, event tracking, first-party data collection, or instrumentation platforms.
Strong understanding of how data is collected from the internet — including client-side tags, server-side events, browser behavior, network requests, and event payload structure.
Ability to work closely with engineers on technical systems while translating instrumentation complexity into clear customer-facing workflows and business outcomes.
Experience improving implementation experiences, debugging workflows, or data quality at the point of collection in a SaaS or B2B environment.
A track record of driving execution in cross-functional environments where Engineering, Support, and GTM teams depend on your product decisions.

Responsibilities

Lead the evolution of the Enhanced Attentive Tag (EAT) into a fully self-service product experience — empowering customers and internal teams to configure, monitor, and troubleshoot their tagging setup with ease.
Leverage AI to proactively improve first-party data quality at the point of collection, enabling smarter validation, anomaly detection, and data completeness.
Own the roadmap for Attentive’s web-based first-party data collection (client-side and server-side), defining how brands instrument and bring data into the platform.