Product Manager, Consumer Data Platform

Skechers•Manhattan Beach, CA

1d•$130,000 - $160,000

About The Position

This is your chance to sit at the controls of one of the most powerful engines behind Skechers' direct-to-consumer growth: our Consumer Data Platform. As Product Manager, CDP, you'll own the roadmap that turns raw customer data into smarter marketing, sharper personalization, and unforgettable digital experiences — powering everything from performance media and channel marketing to loyalty and business intelligence. You'll be the connective tissue between bold business ambition and rock-solid platform execution — partnering with Business leaders, Solution Architecture, and Production Support to make sure the platform doesn't just run, it delivers. If you love building things that move fast, scale big, and make a real dent in how a global brand understands its customers, this is your seat at the table.

Requirements

5+ years of Product Management experience — you know how to ship
A natural at stakeholder management across technical and business teams
A proven ability to turn business needs into scalable, real-world solutions
Fluent in Agile/Scrum, backlog management, and juggling shifting priorities
Sharp understanding of customer lifecycle marketing and segmentation
Skilled at making complex technical ideas click for business audiences

Nice To Haves

Hands-on CDP platform experience, with a strong grasp of data quality governance and consumer privacy is a plus
Deep familiarity with identity resolution, segmentation architecture, and cross-system data movements a plus
Comfort working across cloud platforms, APIs, and enterprise data ecosystems is a plus

Responsibilities

Drive the Platform Roadmap: Own and champion the CDP roadmap — where business ambition, customer value, and technical reality meet
Turn big-picture business needs into crisp user stories, epics, and acceptance criteria engineers love to build from
Call the shots on prioritization — weighing business impact, customer value, and what's realistically achievable
Run the show on product planning, backlog grooming, sprint reviews, and releases
Team up with engineering to build scalable frameworks for data models, Data Cloud segments, and audiences powering email, SMS, paid media, personalization, and automation
Keep leadership and stakeholders in the loop with sharp, clear communication on roadmap, tradeoffs, and progress
Keep platform capabilities locked in step with a fast-moving business
Lead Across Teams, Rally Everyone Around the Vision: Be the go-to voice connecting CDP Platform Engineering with the business
Break through roadblocks, align teams, and drive decisions forward
Manage expectations and keep everyone excited and informed on what's coming next
Partner across product teams to nail dependencies and deliver big initiatives together
Work hand-in-hand with Solution Architecture to shape implementation approaches that just work
Own the Data Customer Experience: Take the reins on audience management, segmentation, and unifying the customer profile end-to-end
Lead activation of customer audiences across the CDP, teaming up with Marketing, Loyalty, Service Cloud, and outside platforms
Dig into data quality issues alongside Data and Engineering teams and get them solved
Translate business needs into rock-solid requirements for data ingestion, transformation, and harmonization
Set the standard for governance around data usage, privacy, and compliance
Push Innovation Forward: Stay ahead of the curve on emerging platform capabilities, including AI-driven personalization
Spot opportunities to level up automation, personalization, and data utilization
Partner with CRM, Loyalty, and Paid Media teams to bring new capabilities to life for real marketing use cases