Senior Product Manager, Dupixent DERM DTC

Sanofi•Cambridge, MA

11d•$122,250 - $176,583•Onsite

About The Position

This role will play a pivotal role in shaping how patients discover, understand, and connect with Dupixent. This individual will lead the development and execution of multicultural marketing campaigns, disease state education initiatives, patient ambassador programs, and digital innovation strategies — all with the goal of empowering patients to take control of their health journey. This role sits at the intersection of science, storytelling, and strategy, requiring a marketer who is both analytically rigorous and deeply empathetic to the diverse patient communities we serve. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Requirements

Bachelor's degree required
Minimum of 3+ years of experience in the pharmaceutical, healthcare, biotech, or life sciences industry and/or within marketing, strategy, product/project management, or an agency
Strong attention to detail and ability to manage multiple priorities simultaneously

Nice To Haves

MBA
Proven ability to manage multiple projects simultaneously in a fast-paced environment
Knowledge of Legal and Regulatory landscape pertaining to pharmaceutical marketing, including Medical/Legal/Regulator
Understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles
Demonstrated ability to execute marketing programs and coordinate cross-functional initiatives
Experience supporting account planning execution with cross-functional teams
Demonstrated success in data analysis and performance optimization
Experience working with Medical Affairs, Sales, and Market Access teams

Responsibilities

Lead the development and execution of culturally relevant, insight-driven marketing campaigns targeting multicultural patient populations
Partner with multicultural agencies and cross functional partners to evolve and manage overall strategy and tactics. Devise and execute all related promotional activity
Analyze multicultural market data and patient insights to identify unmet needs and opportunities for growth
Ensure all campaigns meet regulatory and medical/legal/regulatory (MLR) review standards
Develop and manage disease state education programs that increase awareness and understanding of atopic dermatitis and key related messages
Lead the creative evolution of Eczema Exposed and explore cost effective means to promote both the site via media and in partnership with advocacy partners. Ensure awareness and increased engagement of the ADCT
Create omnichannel educational content across digital, print, and experiential formats tailored to diverse patient audiences
Build and maintain relationships with advocacy groups like the NEA and partner in brand presence at annual conferences
Collaborate with medical affairs, patient advocacy, and external KOLs to ensure scientific accuracy and credibility. Coordinate cross-functional efforts to ensure alignment and maximize impact
Build and manage a robust patient ambassador program, identifying, onboarding, and supporting real patient voices to authentically share their Dupixent journeys
Develop and implement programs that amplify patient stories and experiences, including speaking engagements, testimonial videos, patient webinars and mentorship programs, etc.
Develop ambassador training materials, storytelling frameworks, and engagement toolkits
Oversee ambassador appearances at events, digital content creation, and community outreach activities
Ensure compliance with all legal, regulatory, and privacy requirements related to patient testimonials and ambassador activities
Champion digital-first thinking across patient marketing initiatives, identifying emerging platforms, technologies, and engagement models
Working with partner agencies to explore new tools and pathways to increase speed to market and fail-fast content creation strategies
Stay ahead of digital health trends and bring forward-thinking recommendations to the broader marketing team
Work closely with HCP marketing, market access, medical affairs, regulatory, legal, and agency partners to ensure integrated, compliant, and impactful programs
Present strategies and campaign results to senior leadership and key stakeholders
Manage agency relationships, project timelines, and budgets effectively