Senior Product Manager, Downstream CDx

Boston Scientific•Arden Hills, MN

6d•$102,100 - $194,000•Hybrid

About The Position

The Senior Product Manager for Cardiac Diagnostics (CDx) oversees launch execution and continuation marketing. This includes developing & executing launch plans, customer & sales education, leveraging additional channels such as digital, and collaborating with cross-functional teams (R&D, Sales, Upstream Marketing, etc.) to meet revenue, cost, and customer satisfaction goals. Additionally, the role involves working with external partners to align with the company’s strategy. The Senior Product Manager handles both hardware and software products, develops marketing plans, establishes pricing strategies, and interfaces with engineering, manufacturing, and sales.

Requirements

Minimum of a bachelor's degree
Minimum of 3 relevant experience
Analytical skills and ability to develop business plan
Downstream experience (i.e. launch, product management, sales engagement)
Experience with determining customer needs
Experience with software and/or hardware product management
Understanding of the regulatory approval process for medical device systems (including electronics and software)
Ability to multitask, prioritize effectively, and meet deadlines
Proven excellence in organizational, coordination, and negotiation skills
Willingness to travel up to 20% (potentially including internationally)

Nice To Haves

Advanced degree including Masters of Business Administration
Experience with regulatory approval processes for medical device systems, including electronics and software
Knowledge of business development activities and strategic partner management and awareness of commercial cardiac diagnostic monitoring service types
Strong skills in product launch management
Proven ability to collaborate with commercial and finance teams to define and implement effective business models
Clear understanding of protected health information security requirements, such as HIPAA
Demonstrated success in defining and launching excellent products
Familiarity with the structure of business units and key business initiatives

Responsibilities

Developing and driving key marketing and business objectives for the CDx portfolio
Developing and executing product launch plans and driving continuation marketing activities for in-market products
Developing and implementing marketing initiatives and partnerships on clinical education and engagement programs
Using classic marketing capabilities to further business objectives, such as market understanding, market segmentation, customer targeting, product positioning and message development
Supporting innovative downstream marketing solutions, programs and tools to create value and support the needs of the sales team
Synthesizing clinical evidence and helping to shape clinical evidence strategy
Evaluating promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
Analyzing franchise sales trends and performing customer segmentation to drive strategic and tactical decision making – synthesizing into dashboards
Developing and leading KPI analytics, ensuring creation of dashboards to track and report marketing/launch performance, overseeing the collection and utilization of performance data to inform progress and guide optimization
Developing and defining tools/processes for tracking performance of existing investments against plan
Executing strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses
Supporting and leading execution of comprehensive competitive response plans
Spending time in the field to gain market and clinical insights, as well as build relationships with key physicians
Assisting on forecasts for supply chain as well as overall revenue planning