Senior Product Manager - Direct Mail

Vericast•San Antonio, TX

About The Position

Vericast is seeking a Senior Product Manager to provide day-to-day product management for an assigned portfolio, partnering closely with a Product Director to translate strategic priorities into planning and delivery. This role operates in an AI-enabled product environment and requires the successful candidate to be a practiced user of AI tools from day one to accelerate requirements definition, analysis, and reporting. A strong understanding of direct mail marketing, including campaign strategy, targeting, measurement, production workflows, postal economics, and USPS regulations is essential. The candidate should understand how postal rates, regulatory changes, production decisions, and operational efficiencies impact product strategy, pricing, profitability, and client outcomes. Experience working with direct mail solutions within financial services or other highly regulated industries is strongly preferred.

Requirements

Bachelor's Degree (Required).
5+ years of product management or related experience acquired within or outside the company.
Working knowledge of workflow and business relationships across functional areas.
Knowledge of emerging technologies including AI tools and Microsoft Office software.
Demonstrated, hands-on use of AI tools in day-to-day product work required.
Analytical skills: Ability to read, analyze, and interpret common business and marketing information, financial reporting, and performance data.
Communication skills: Able to effectively write reports and correspondence, discuss ideas across the organization, and present information clearly.
Financial skills: Ability to work with financial and profitability concepts and contribute to practical analysis, without independent P&L ownership.
Innovation skills: Ability to help adapt products based on business and marketplace change and to assess and help implement ideas from others.
AI fluency: Actively uses AI tools to accelerate product work. Comfort operating in fast-moving, AI-enabled workflows is required.
Interpersonal skills: Able to empathize, influence, appreciate, and organize others.
Execution skills: Ability to keep cross-functional delivery moving day to day, and to translate portfolio-level strategy into actionable, sprint-level work in partnership with the Product Director.
Problem solving skills: Able to solve moderate-complexity problems within established processes, partnering with the Product Director on broader-impact issues.

Nice To Haves

Master's Degree (Preferred).
In lieu of the above education requirements, a combination of experience and education will be considered.
Strong understanding of direct mail marketing, including campaign strategy, targeting, measurement, production workflows, postal economics, and USPS regulations.
Experience working with direct mail solutions within financial services or other highly regulated industries is strongly preferred.

Responsibilities

Serve as the day-to-day execution lead on assigned product initiatives, coordinating with engineering, operations, data, and vendor partners in close partnership with the Product Director.
Facilitate recurring backlog refinement with the Product Owner: prioritize and clarify backlog items, translate customer and market requirements into actionable user stories, and provide acceptance-criteria input.
Serve as the team's first point of contact for in-sprint priority and scope questions, partnering with the Product Director on strategic or cross-portfolio decisions.
Contribute to financial analyses and pricing model input for assigned products.
Monitor and report on product-level revenue, margin, and pipeline performance, and share trends with the Product Director as part of ongoing portfolio review.
Develop a deep understanding of the direct mail marketing ecosystem, including campaign planning, audience strategy, targeting, production workflows, measurement methodologies, and the evolving role of direct mail within omnichannel marketing programs.
Partner with the Product Director to identify opportunities for innovation, operational efficiency, and AI-enabled enhancements across the direct mail product portfolio.
Support the go-to-market process for product launches, enhancements, or releases, including operational documentation, sales enablement content, positioning input, and coordination on Sales training, in partnership with the Director.
Evaluate incoming product ideas and requests against established criteria, documenting recommendations to share with the Product Director.
Support compliance and risk partners with documentation as needed.
Contribute to quarterly roadmap planning by documenting proposed features and projects, working within team capacity constraints, in partnership with the Product Director on prioritization.
Maintain and refine feature-level priorities in day-to-day partnership with the Product Owner, consistent with the roadmap set in partnership with the Director.