Direct Response & Direct Mail Manager

American Forests • US,

3d • $85,000 - $110,000 • Remote

About The Position

The Digital & Direct Response Manager owns execution for American Forests' multichannel direct response fundraising strategy: direct mail, email and online giving as well as other communications that Compass Digital is currently driving for the organization as a whole. The manager supports the annual calendar, interacts with creative and content production, manages outside print/mail vendors and works closely with the philanthropy team to maximize direct and digital fundraising.

Requirements

• 5+ years in direct response fundraising or direct marketing, preferably in a nonprofit setting.
• Demonstrated ownership of direct mail and email/online campaigns from strategy through analysis.
• Hands-on experience with fundraising/CRM and marketing platforms; Luminate and/or HubSpot experience strongly preferred.
• Strong analytical skills and comfort with segmentation, testing and ROI reporting.
• Excellent project management and vendor-management skills.
• Bachelor's degree or equivalent experience; commitment to American Forests' conservation mission.

Responsibilities

• Execute the annual direct response plan across direct mail, email and online giving including acquisition, renewal, year-end, special appeals and monthly/sustainer giving.
• Work with campaign creative direction, copy and production schedules; manage print and mail-house vendors selectively rather than through a full-service agency.
• Manage segmentation, list selection, testing and donor journeys to grow retention, average gift and sustainer conversion.
• Own program analytics by tracking costs, response, revenue and ROI by channel and campaign, and reporting results to leadership.
• Administer and optimize the fundraising technology stack; operate Luminate near term and lead the evaluation and migration to HubSpot.
• Ensure donor data integrity, gift coding accuracy and compliance with USPS nonprofit mailing and fundraising regulations.
• Partner with development, communications and finance to align messaging, budgets and revenue targets.

Benefits

• medical, dental, and vision coverage
• vacation and sick leave
• paid holidays
• a 401(k) with match
• flexible spending accounts
• disability, life, and AD&D insurance
• parental bonding and bereavement leave
• an employee assistance program
• a technology stipend
• pet benefits
• military leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level