Direct Mail Lead

Tilt Finance

11d•$161,500 - $200,000•Remote

About The Position

This role sits at the heart of Tilt’s card growth engine, leading one of our newest credit card acquisition channels: Direct Mail. As the Direct Mail Lead, you’ll focus on the strategy, execution, and performance of Tilt’s direct mail program - from audience targeting and offer strategy to creative testing and unit economics. You’ll play a critical role in scaling profitable growth for our Card business by unlocking the potential of a direct mail program. You’ll partner closely with credit, product, analytics, and external vendors to ensure our direct mail programs drive strong customer outcomes and sustainable unit economics at scale.

Requirements

Hands-on experience running direct mail for lending products, ideally credit cards.
Deeply analytical and comfortable working with SQL and Python day-to-day to evaluate funnel performance and segment level unit economics.
Understand prescreened acquisition strategies, and how marketing and credit policy intersect.
Highly autonomous and organized, comfortable owning execution of an end-to-end channel.
Clear, confident communicator who can influence across marketing, credit, product, and operations.
Relentlessly results-focused, with a strong bias toward experimentation and measurable outcomes.

Responsibilities

Define and lead Tilt’s direct mail strategy, including targeting approach, prescreen criteria, offer design, testing roadmap, and long-term scale plan.
Partner with credit to balance approval rates, losses, and customer value - ensuring direct mail delivers resilient, profitable growth.
Design and execute structured tests across audience segments, offers, creative, formats, and cadence to continuously improve performance.
Work closely with the product team to align mail offers, messaging, and positioning with card value propositions.
Own campaign planning, vendor coordination, and operational readiness from list pull through in-market performance.
Ensure mail creative and offers are clear, compliant, and trust-building, setting the right expectations for customers from first touch.
Use data to connect mail performance to downstream outcomes like activation, spend, retention, and credit performance.