Senior Product Manager, Community & Social

Fi Smart Dog Collar • New York, NY

8d • Onsite

About The Position

Fi is looking for a Senior Product Manager, Community & Social to lead the next chapter of our company, which is built around community. This role is the first of its kind at Fi and is responsible for scaling community and social features from a feature into a growth engine. The ideal candidate will have experience defining the long-term vision for features like leaderboards, streaks, friend graphs, group features, and local connection, and carrying that work from concept to launch. They will also focus on acquisition loops, designing social features as a growth channel where users bring in other users because the product is better with friends. Additionally, the role involves habit formation, designing notification, streak, and re-engagement mechanics to make Fi a daily ritual, and ensuring cross-functional delivery with engineering, design, ML, data, marketing, and CX on a weekly cadence. Measurement of key metrics such as sessions, return rate, viral coefficient, and social actions per user is also a critical part of the role.

Requirements

• 3-5 years shipping social or gamification features at scale in a consumer product.
• Fluent in industry best practices and able to speak to specific loops you built and the lift they drove.
• Behavioral design intuition: you think in habits, hooks, streaks, and reciprocity and know the difference between a notification that earns its place and one that costs you the user.
• Social-as-acquisition thinking: you've treated social features as a growth channel, not just a retention surface, and you can tell the difference between viral mechanics that work and ones that feel forced before the experiment ships.
• Mobile product depth across iOS and Android including notification fatigue, deep linking, share sheets, and App Store policies.
• AI-native and using Claude, cowork, and modern AI tooling daily to spec features, analyze engagement data, prototype loops, and ship faster than a traditional PM cycle allows.
• You care about whether the product makes life better for dogs and the people who love them, not just whether the number went up.

Responsibilities

• Define the long-term vision for leaderboards, streaks, friend graphs, group features, and local connection.
• Carry the work from concept to launch.
• Frame social features as a growth channel where users bring in other users because the product is better with friends.
• Design notification, streak, and re-engagement mechanics that make Fi a daily ritual.
• Work closely with engineering, design, ML, data, marketing, and CX to ship on a weekly cadence.
• Set the bar on sessions, return rate, viral coefficient, and social actions per user.
• Run the experiments that move key metrics.

Benefits

• Flexible PTO
• Full medical, dental, and vision insurance
• Free access to One Medical, Kindbody, and Talkspace
• Dog-Friendly Office
• $500 annual donation to a dog charity of your choice through our BarkBack Program
• Free Fi Membership for pets
• Gifting program for friends and family
• Equity compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed